Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant). While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

About The Role:

As the Social Media & Creators Systems Lead, you will build and operate an AI-powered engine to drive brand discovery and storytelling across the US market. You will design scalable systems that leverage AI to create content and activate creators at high velocity, bypassing traditional agency models to maintain a dominant social presence.

Core Responsibilities

1. AI-Native Content & Community

• Execution: Produce and publish high-velocity content for Instagram, TikTok, and YouTube using AI-assisted workflows (LLMs, video gen, etc.).
• Engagement: Manage publishing cadences and foster community via active interaction (comments/DMs).
• Trend Response: Rapidly translate emerging cultural trends into testable content formats.

2. Automated Creator Ecosystem

• System Design: Build automated pipelines for sourcing, vetting, and prioritizing creators.
• Outreach: Use AI to personalize outreach and scale creator activations efficiently.
• Partnerships: Directly manage creator relationships with a relentless "test-and-learn" mindset.

3. Performance-Driven UGC

• Paid Media Support: Maintain a high-volume pipeline of UGC assets for paid channels.
• Strategic Direction: Turn performance data into creative briefs, scripts, and prompts for creators.
• Agility: Partner with Growth and Creative teams to increase ad-testing velocity.

4. Workflow Optimization

• Automation: Integrate tools like Dify and automation platforms to eliminate manual tasks.
• Efficiency: Continuously refine processes for content generation and performance tracking.

Who You Are

• Social Media Expert: Deep experience managing social channels and building creator programs for consumer brands (Wellness, Beauty, or CPG preferred).
• Platform Native: Extensive knowledge of TikTok, Instagram, and YouTube ecosystems and US-based creator culture.
• UGC Savvy: Proven ability to generate high-performing content for both organic storytelling and paid media ads.
• AI-Enabled: You aren't a developer, but you are an early adopter of AI tools (LLMs, image/video gen) to accelerate your creative output and operations.
• Strategic & Scrappy: An entrepreneurial mindset with the ability to identify opportunities and execute rapidly without heavy agency reliance.

Why This Role?

This role is for a modern marketer who knows that the future of social media is AI-assisted. You will have the autonomy to use the latest technology to amplify your creative strategy, allowing you to produce at a scale and speed that traditional roles can't match.

We are seeking for people who:

• Are owners
• Are continually raising the bar.
• Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
• Nurture and embrace differing perspectives to make better decisions.

What's in it for you?

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.

If you are ready to join our fast-paced company, apply now!

The estimated salary range for this role is $100-110K per year. Final compensation will depend on experience, skills, and location.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.