About the role

Lead Surge is seeking a Conversion Copywriter to join our team and write high-performing scripts for TV and video and copy for direct mail.

This role is about creating authentic, engaging copy that converts. You will work closely with the Creative Director and collaborate with the creative team to develop data-backed content that drives measurable business growth for our client.

Duties & Responsibilities

·       Breakthrough Ideation: Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.

·       Broadcast and Video: Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.

·       Print Media: Write conversion-focused print copy that aligns with client lead generation goals.

·       Quality Assurance: Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.

·       Client Success: Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.

·       Workflow: Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Required Skills & Abilities

·       Experience: Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.

·       Results Oriented: A proven track record of creating copy that drives specific conversion actions.

·       Action Oriented: Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.

·       Collaboration Focused: Always possess strong internal and client communication skills and a collaborative mindset.

·       Technical Leverage: Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.

Required (and/or) preferred education and experience:

·       Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.

·       Current work experience writing conversion copy for TV, video and print

·       Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.

·       A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Physical demands:

Prolonged periods of sitting at a desk and working on a computer.

Work environment:

·       Remote

Management Responsibilities:

·       N/A

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits and Perks

• Competitive compensation
• Flex PTO with generous holiday schedule
• 401k with outstanding 4% company match
• Long-term, short-term disability and life insurance
• Comprehensive health, dental and vision benefits
• 10 Weeks Paid Parental Leave
• Monthly technology stipend
• Professional development funds

Lead Surge is a remote company based in the Boston area. Remote applicants in CST or EST timezones will be considered. Lead Surge strives to ensure a diverse and inclusive workplace where all individuals are treated with respect and dignity. We are committed to creating an environment free from discrimination and harassment, and we celebrate the unique perspectives and backgrounds that each team member brings to our organization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

About Lead Surge

Lead Surge is a scaling advertising agency. We specialize in B2C direct response lead generation. On our way to our 15th year in business, we are grateful for our continued growth and success.

As a Direct Response Ad Agency that specializes in home improvement, we track the response rate for every single ad that we run; every TV, digital, and print ad needs to generate a certain number of leads for the ad to be cost-effective. Cost-effective, qualified, converting leads are always our goal!