Sr. Demand Generation Manager, International

About Profisee Group, Inc.

Mission - Why We Exist, What We Do, and Why We Need You

Profisee exists to empower the possibilities of the data-enabled future. In a world where data drives decisions, opportunity, and innovation, the importance of trusted data simply cannot be overstated. Profisee is a growing Microsoft top-tier partner focused on data management solutions in general and, more specifically, in the area of Master Data Management.

Profisee is growing our investment in internationally. Our international strategy centers on three goals: expanding our total addressable market, building an audience that knows Profisee, and turning that audience into pipeline and bookings. This role turns that strategy into a working demand engine.

Based in London, this person owns demand generation across Western Europe, UAE (EMEA) and Australia and Pacific (APAC). They own the international marketing program budget, build and run the international events program, manage paid media and content syndication across the region, and help sales leadership shape regional go-to-market strategy. They work closely with the international Business Development Representative on targeting, so the accounts marketing reaches are the ones sales is ready to work.

Success depends on strong partnerships with the international Account Executives, Product Marketing, Field Marketing, Marketing Operations, Content and the Partner team. The Partner team leads partner motion, and this role collaborates with them on international co-marketing and partner events. A North America counterpart owns demand generation in that region, and the two roles work together to keep campaigns, messaging and reporting consistent.

This is a strong career move for someone who wants to build. The international demand generation motion is early enough that the right person will help decide which markets we prioritize, where we show up, and how Profisee grows its presence internationally.

This role reports to the Head of Global Revenue Marketing.

What You Will Accomplish

Five areas define success in this role, followed by a view of what we expect to see at 90 days, 6 months and one year. 

1. Own the international demand plan and marketing program budget. Turn international revenue targets into pipeline commitments by region, channel and program, and deliver them within the budget you manage. 

1. Build and run the international events program. Decide which tradeshows, conferences, partner events and field events earn a place on the calendar, run them so they produce meetings and pipeline, and retire the ones that don't. 

1. Run international paid media and content syndication. Manage advertising across LinkedIn, search and programmatic channels, and run content syndication with vetted regional providers. Every program meets lead quality standards and has a clear follow-up path to sales. 

1. Partner with the international Business Development Representative on targeting. Agree on target accounts, personas and buying signals by region, and grow the reachable audience in priority markets. 

1. Support regional go-to-market strategy and lead cross-functionally. Bring a clear point of view to sales leadership and the senior leadership team on where to invest next, and work with Product Marketing, the Partner team and the North America demand team to adapt global campaigns for international buyers. 

How We Will Evaluate Candidates 

Two things are required: a background in B2B SaaS demand generation and working knowledge of regional privacy and consent rules across EMEA and APAC. 

Beyond that, our interview process focuses on comparable past accomplishments rather than a checklist of skills or years of experience. For each objective above, expect to be asked about the most significant comparable thing you have done, and then to work through it in detail. We will ask about the situation you inherited, the actions you personally took, the people you had to influence without authority, the measured result, and what you would approach differently today. 

Come prepared to talk about numbers you owned. The strongest candidates for this role are comfortable being measured and just as comfortable naming what was not working and what they did about it.