Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2019, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

The Position

We’re looking for a Content Creator to be a core member of Framework’s growing team as we remake Consumer Electronics.  This role is responsible for ideating, developing, and executing on our content strategy from a blank slate across our videos, social channels, live streams, and blog. You’ll be the primary owner of creating content as compelling as our products are for our immensely engaged and enthusiastic community.  As an early member of our Marketing team, this role has the potential for enormous impact on our brand, community, and products.

This is a full-time hybrid role based on-site at our SF office up to 3 days per week. Relocation assistance is available for qualified candidates.

What you'll do

• Develop and execute a content strategy across multiple channels to scale the reach of our hardware products and Marketplace
• Ideate, shoot, edit, and post photo and video content for our social media channels
• Create compelling customer-facing narratives around our products that resonate with our audiences; bring them to reality with our internal design team members
• Lead discovery with cross-functional partners to define project scope and set of deliverables for weekly output
• Create strong short-form video through effective storytelling following brand standards
• Refine our brand tone and messaging on external channels to appeal to a diverse range of consumer and business audiences
• Evangelize community and developer initiatives to foster creation of both community content and ecosystem hardware products

What you need

• Bachelor’s degree or equivalent experience in marketing, business, or a technical field
• 1-3 years of experience in social content creation
• A deep understanding of video content and live stream creation, including experience with cameras, lighting, sound equipment and editing software
• Must have knowledge of social media or video channel management including managing content calendars, posting, and analytics
• Excellent writing abilities and a strong understanding of how to write copy that resonates with both tech enthusiasts and non-technical audiences
• A desire and ability to wear multiple hats in the early stages of a company, including taking on solo content creation in addition to working with external (and eventually internal) resources
• Enthusiasm to start fresh with a clean sheet of paper, bringing new thinking in a bold new category to craft effective and efficient content plans
• Inventiveness, curiosity, and a passion for building novel and engaging content and enthusiastic communities
• Must be a self-proclaimed tech-enthusiast with deep knowledge of computer hardware, gaming, and the culture surrounding it
• Experience as an on-mic or on-camera host for podcasts, YouTube videos, and/or live streams

What's nice to have

• Previous experience in an early-stage startup or in standing up a new product segment
• Familiarity with content creation, social media management, and community development for consumer electronics products
• Maker mindset

What you'll love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to accommodations@frame.work.

The pay range for this role is $93,000 - $119,000 USD per year. The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.