Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that are easy to upgrade, repair, and customize. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules.

In 2025, we added two new products to our lineup: The Framework Laptop 12, a 2-in-1 convertible with a 12.2" touchscreen and stylus support, and our first non-laptop product, the highly customizable and powerful Framework Desktop, a compact system for gamers and ML enthusiasts.

We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

The Position

Framework is remaking the consumer electronics industry with its modular and upgradable products. We're seeking a Product Marketing Manager who deeply understands the DIY computer world, understands the needs of Linux users, and is passionate about empowering builders to customize their own technology. This role will act as the voice of our products and will collaborate closely with team members from Community, Events, PR, and Hardware.

What You'll Do

• Contribute to the creation and development of engaging content for tech-savvy audiences, including blog posts, social media campaigns, and video content.
• Build brand awareness Linux and DIY/Tinkerer community. Immerse yourself in their world and understand what they care about to help shape our products and marketing to better fit their needs.
• Build partnerships with key brands, organizations, and influencers within the Linux and developer communities to spread the word of Framework.
• Work closely with the community and hardware team to learn where we can improve our current products and identify new opportunities for growth.
• Share audience, messaging, and positioning for Framework products through XFN team and company presentations.
• Attend photoshoots for teardown and product use-case/positioning guidance.
• Lead PR review cycles for assigned Framework product lines.
• Attend industry and consumer events to demo Framework products, gain a deeper understanding of our target audiences, and build relationships with key stakeholders.
• Effectively manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors.

What You Need

• Demonstrable passion for and deep understanding of PC hardware components
• 3+ years of experience in marketing, community, or related industry experience.
• Excellent written and verbal communication skills.
• Ability to quickly learn new technical topics and teach others of varying technical levels.
• Experience using data-driven decision-making, experimentation, and customer-based research.
• Strong cross-functional collaboration skills.
• Growth mindset and demonstrated examples of resourcefulness to get the job done.

What's Nice to Have

• Experience working in a start-up environment: prioritizing, problem-solving, and operating in a dynamic, rapidly changing workplace.
• Experience in the consumer electronics industry.
• Experience with user-generated content (UGC) platforms (e.g., YouTube, Twitch, Reddit).
• Experience with influencer marketing within the tech and gaming communities.
• Familiarity with Linux or other open-source operating systems.

What You'll Love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to accommodations@frame.work.

The pay range for this role is $128,000 - $160,000 USD per year. The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.