About Full Spectrum Marketing

Chase the Afterglow With Us

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

Position Summary

At FSM, the Digital Marketing Specialist is a versatile digital marketer who supports effective digital marketing strategies across many different digital marketing tactics. This role is responsible for implementing digital marketing strategies on behalf of FSM clients, with a focus on both organic and paid search engine marketing. 

FSM’s ideal Digital Marketing Specialist must have: 

• An interest in people AND search marketing: Sure, anyone can look stuff up on Google - but you are driven by a desire to know why someone is searching that idea with those keywords. 
• Passion about helping businesses and nonprofits grow: You realize that businesses and nonprofits are the backbones of any community, and you are passionate about doing what it takes to help them thrive! 

Primary Responsibility – Digital Marketing Execution

• Research, develop, execute, and measure paid and organic campaigns on Google, Bing, Social, YouTube, Google My Business, Meta, and more.
• Perform consistent optimizations for organic and paid campaigns through content management, metadata, keyword research, and testing & analysis.
• Implement and monitor analytics tracking for lead attribution and insight gathering.
• Collaborate with team members and clients on research, strategy, optimization efforts, and campaign progress.
• Monitor and report the performance of organic and paid campaigns, along with providing recommendations for improvements.
• Maintain high levels of competency with digital marketing best practices and techniques.
• Management of paid budgets to ensure ad spend is within budget and providing value.

Skill Set 

• Ability to interpret data and communicate ideas, strategy, and insights.
• Ability to diligently work independently to complete assigned work items.
• Ability to collaborate with a team to achieve shared goals.
• Client-first, service mentality.

Education and Experience

• 1-3 years of experience in executing digital marketing tactics. 
• Google Analytics and Google Ads certification is required.
• Proven experience executing complex, large-scale campaigns for both paid and organic channels.