Gearhead Outfitters is a specialty outdoor retailer dedicated to providing high-quality gear and apparel for adventurers. With a focus on personalized service, we help our customers connect with nature through premium products, expert advice, and a passion for the outdoors. Founded in 1997, our mission is to build lasting relationships with our customers and communities while sharing our love for the outdoors. We strive to make every customer feel welcome, supported, and excited about their next adventure.

Job Title: Digital Marketing Manager
Location: Jonesboro, AR
Position Type: Full-Time, Mid-Senior Level

Position Summary

The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies that grow our brand presence, engage our customer base, and drive traffic and sales across our channels. This mid-senior level role will focus on social media strategy and management, content creation, paid digital advertising, local listing optimization, and email marketing. The ideal candidate will bring a minimum of 3-5 years of professional marketing experience, with a strong understanding of digital platforms and a passion for the outdoor lifestyle.

Key Responsibilities

Social Media Strategy & Management

• Develop and implement comprehensive social media strategies across all platforms (Instagram, Facebook, TikTok, Pinterest, etc.)
• Manage daily posting, community engagement, and performance tracking
• Collaborate with in-house teams and outsourced partners for content sourcing and brand storytelling

Content Creation

• Produce and curate high-quality, on-brand content (photo, video, written) for digital platforms
• Stay up to date with social trends, influencer partnerships, and emerging platforms
• Coordinate occasional photo/video shoots with internal teams and partners

Paid Advertising

• Plan, execute, and optimize paid social media campaigns and digital advertising (Meta, Google Ads, programmatic, etc.)
• Monitor ad performance, analyze data, and adjust strategies to meet ROI and sales goals
• Manage digital advertising budgets and vendor relationships as needed

Local Listings & SEO

• Manage and optimize local business listings (Google Business Profile, Yelp, Apple Maps, etc.) for multiple store locations
• Collaborate with cross-functional teams to ensure accurate, updated business information
• Assist with basic SEO efforts to improve local search rankings

Email Marketing

• Manage email marketing calendar and execution in collaboration with broader marketing team
• Work with graphic designers to create targeted email campaigns that drive engagement, traffic, and conversions
• Analyze email performance data to refine segmentation and messaging strategies

Reporting & Analytics

• Track key performance metrics across digital platforms and create regular reports
• Provide actionable insights to inform content, advertising, and engagement strategies

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of professional experience in digital marketing (retail or outdoor industry experience a plus)
• Proficiency in digital platforms and tools (Meta Business Suite, Google Ads, Google Analytics, email marketing software, etc.)
• Strong copywriting, storytelling, and visual content skills
• Experience managing paid media budgets and analyzing performance data
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Excellent communication, organizational, and collaboration skills
• Passion for the outdoor industry, retail, and customer experience

Benefits & Perks

• Competitive salary and benefits package
• Gearhead Outfitters employee discount
• Paid time off
• Health, dental, and vision insurance
• 401(k) with company match
• Opportunities for professional development
• Collaborative and fun team environment with a passion for adventure

Gearhead Outfitters is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.