About HatchMed

HatchMed is a Seattle based medical device company founded in 2012 with a mission to provide solutions to patient and care team challenges with our innovative hardware and software. Our products increase patient safety and elevate the patient experience.

Our Products

Keeping hospital beds reliably connected to nurse call systems sounds simple, until bent pins, broken cables, and false alarms start piling up across every unit. Our bed connectivity product line solves these problems at every layer. BlackJack, our magnetic breakaway cable, replaces fragile standard connections and protects ports from damage. HighLight, our headwall-mounted LED indicator, gives staff instant visual confirmation that a bed is properly connected. And for facilities ready to eliminate cables altogether, BlueJack, our wireless Bluetooth adapter removes the physical connection entirely while maintaining reliable integration with the nurse call system.

Our Smart Hardware product line is designed to streamline care team workflows while integrating seamlessly with existing hospital infrastructure, making inpatient rooms smarter without adding complexity for staff. With HallMonitor, real-time patient information such as isolation status, fall risk, care team, and dietary needs is clearly displayed on a PoE-powered digital door sign at the room entrance. PillowCase is our bedside tablet that supports patient education, entertainment, and clinical tools. And ComCierge, our QR-based web app, turns a patient’s own smartphone into a room controller for lights, TV, temperature, and nurse requests.

Together, these solutions create a more connected, intelligent patient room, improving reliability, visibility, and the daily workflow for care teams while enhancing the patient experience.

Our Culture

At HatchMed we believe the best ideas come from working together, adapting quickly to change, and approaching every challenge with care and intention. We share perspectives openly, aim to support one another, and make decisions that balance innovation with impact. It’s a culture built on trust, flexibility, and respect — where we are guided by our values; collaboration, agility, and thoughtfulness. We know that everyone’s contributions matter and continuous improvement is a team sport.

Job Title: Sales Director

Location: Remote with travel
Department: Sales
Reports To: CEO

Overview

HatchMed is seeking a dynamic and strategic Sales Director to lead our growing sales organization across two key product segments: Bed Connectivity and Smart Hardware. This role is responsible for driving revenue growth, leading and developing high-performing sales teams, promoting synergy between product segments, and strengthening HatchMed’s position as a leader in innovative healthcare technology solutions.

The ideal candidate combines strategic leadership with hands-on execution, experienced in managing both direct and channel-based sales teams in the medical technology or healthcare device/capital equipment sectors.

Key Responsibilities

Leadership and Strategy

• Develop and execute sales strategies to meet or exceed revenue targets and business objectives, while increasing market share across both product segments:

• • Bed Connectivity – manage 8 territories with 8 direct outside sales representatives.
  • Smart Hardware – manage 3 strategic partner managers overseeing sales through nurse call dealers, software partners, and architects/designers.
• Set clear sales goals, KPIs, and accountability standards across teams to ensure consistent performance and results.
• Contribute as a member of the Executive leadership team on strategic planning, forecasting, and long-term growth initiatives.
• Foster a culture of performance, collaboration, and continuous improvement within the sales organization.
• Champion HatchMed’s values by leading with Collaboration, Agility and Thoughtfulness. 

Team Management

• Coach, mentor, and develop the direct sales and partner management teams to achieve revenue targets and professional growth.
• Partner with Marketing, Product, and Operations teams to align go-to-market strategies and customer engagement efforts as well as forecasting operational needs.
• Ensure effective coverage and territory management to optimize customer reach and pipeline development.
• Proactively identify and manage channel conflict between direct sales and partner accounts, ensuring clear communication, fair opportunity distribution, and alignment with HatchMed’s overall channel strategy.

Sales Execution and Market Development

• Act as a player/coach in driving customer engagement and partnerships with healthcare systems, facility planners, and technology integrators.
• Build and maintain relationships with key strategic partners, including channel dealers and software solution providers.
• Identify and act on emerging opportunities and market shifts, blending customer feedback, competitive analysis, and industry foresight to recommend bold strategic directions for HatchMed’s growth.
• Represent HatchMed at industry events, trade shows, and customer meetings to promote brand awareness and partnerships.
  
  

Operational Excellence

• Develop and manage sales budgets, forecasts, and incentive programs.
• Oversee CRM usage and sales reporting to ensure data accuracy and visibility into pipeline health and performance.
• Implement best practices and sales methodologies to optimize performance and productivity.
• Partner with Finance and Operations to ensure seamless order-to-delivery execution and customer satisfaction.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10+ years of progressive sales experience, including 5+ years in a leadership role.
• Proven success managing both direct and channel sales teams, ideally in healthcare technology, medtech, or related capital equipment sectors.
• Strong strategic planning, analytical, and organizational skills.
• Demonstrated ability to build relationships with executives, partners, and decision-makers in healthcare systems and design/architecture communities.
• Excellent communication, negotiation, and leadership abilities.
• Willingness to travel as needed (approx. 30–40%).

Key Competencies

• Strategic Thinking
• Negotiation and Persuasion
• Relationship Management
• Team Leadership
• Data-Driven Decision Making
• Market Insight

Why Join HatchMed

At HatchMed, we are redefining healthcare environments through innovative, connected solutions that improve patient experience and clinical efficiency. Join a passionate team of professionals dedicated to creating smarter, safer, and more responsive healthcare spaces.