About Hearth

Hearth exists because 50-80% of small businesses in the trades (Roofers, Plumbers, etc.) fail within their first five years. Our mission is to change that forever, and empower small business contractors to build and grow successful companies.

In the last few years, we’ve built an all-in-one platform that helps SMBs grow sales, protect profits, and save time. With over 10,000 customers, Hearth is a vertical SaaS platform powered by a financial services layer that is currently powering billions in home improvement projects. We are growing, profitable in our base case, and are working to disrupt a fragmented, underserved, $600B market. 

Backed by the same investors as SpaceX, Stripe, Palantir, Airbnb, Rippling, Affirm, Brex, and OpenAI (Founders Fund, 8VC, Human Capital), we aim to protect small business entrepreneurship in America, redefine what is possible in running a trades business in today’s rapidly changing world, and bring forth a future where every small business owner in the trades can succeed, despite not having a fancy pedigree, special connections, or access to deep pockets.

The Opportunity

The SVP of Finance is a key leadership role responsible for shaping and executing Hearth’s financial strategy while ensuring operational excellence. Reporting directly to the CEO, you’ll serve as a core advisor to executive leadership—bringing financial rigor, scenario-based forecasting, and capital efficiency to every decision. 

This role spans high-level strategy and day-to-day execution. You’ll drive FP&A, optimize systems and processes, and partner cross-functionally across GTM, Product, and Operations to grow the business profitably. You’ll manage a growing team (currently three) and ensure Hearth is set up for scalable, sustainable success.

What You’ll Do

Strategic Finance & Leadership 

• Own Hearth’s financial model—build clear understanding of key value drivers and develop predictive, actionable scenario planning. 
• Lead strategic and financial planning cycles (zero-based budgeting, forecasting, OKRs), with full visibility into capital allocation across SaaS, Payments, and Financing.
• Drive insights from financial and operational data—turning complexity into clear recommendations for the CEO and exec team. 
• Drive pricing and monetization strategies in collaboration with Product and GTM teams.
• Lead Board and investor communications—crafting compelling narratives that reflect financial rigor and strategic alignment. 

Financial Operations & Controls 

• Oversee monthly, quarterly, and annual close processes—ensuring accuracy, timeliness, and business insight. 
• Manage bi-weekly payroll, monthly commission review and processing, vendor payments, bill review and approvals. 
• Review and report on financial performance vs. plan, including burn rate, margins, and unit economics. 
• Monitor and manage Hearth Pay risk metrics—dispute rates, evidence submission rates, and recovery on negative balances. 
• Ensure compliance and support state registration, audits, and physical mail review for financial/legal notices. 
• Partner with the team on investor requests, state filings, and financial support for regulatory needs
• Maintain tight oversight of cash flow and Ramp-based spend management.

Systems & Execution 

• Evaluate and optimize financial systems and processes to support scalable growth and data integrity. 
• Collaborate cross-functionally to ensure operational alignment of financial targets with departmental execution. 
• Lead and scale a high-performing finance team (currently three), building a culture of accountability and excellence.

Who You Are

• 10+ years of experience in FP&A and Strategic Finance, ideally with exposure to SaaS, fintech, and payments. 
• Proven ability to scale finance organizations from $25M to $100M+ ARR.
• Experience with multi-revenue business models and key SaaS metrics (NRR, CAC payback, LTV/CAC, unit economics). 
• Solid understanding of accounting principles and GAAP reporting. 
• Deep financial modeling, forecasting, and scenario planning expertise.
• Exceptional communicator—able to clearly present complex insights to C-suite, Board, and investors.
• High EQ and low ego; a hands-on leader who can roll up sleeves and lead from the front. 
• Strong operational instincts and judgment—able to balance growth with fiscal discipline.

Our Core Values

• Truth. We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
• Slope. Rate of change over time. We hire and reward based on a team member’s potential, capacity, and growth-mindset, rather than a fancy resume. 
• Mutual Benefit. The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other’s aspirations and create alignment to get there. 
• Competitive Greatness. We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a “job”. 

Location

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key roles in the business. Hearth believes in the energy, connection, and serendipity of in-person/hybrid work culture (3+ days/week) for builders who are committed to building innovative software and making a significant positive impact in the world.

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
• Unlimited PTO, plus paid company holidays.
• Meaningful equity
• Medical, dental, and vision options.
• 401(k)
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance

More About Us

Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider employment for qualified applicants with arrest and conviction records.