Data Analyst, Marketing and GTM

About Hearth


Hearth exists because 50 - 80% of small businesses in the trades (roofers, plumbers, etc.) fail within their first five years.  Our mission is to change that forever and empower small businesses to build and grow successful companies. 


We've built an all-in-one platform that helps SMBs grow sales, protect profits, and save time. With over 10,000 customers, Hearth is a vertical SaaS platform powered by a financial services layer that is currently powering billions in home improvement projects. We are growing, profitable in our base case, and are working to disrupt a fragmented, underserved, and $600B market.


Backed by the same investors as SpaceX, Stripe, Palantir, AirBnb, Rippling, Affirm, Brex, and OpenAI (FoundersFund, 8VC, Human Capital), we aim to protect small business entrepreneurship in America, redefine what is possible in running a trades business in today's rapidly changing world, and bring forth a future where every small business owner in the trades can succeed.


What You’ll Do:

  • Use data to understand users, their product usage, and help translate insights into recommendations for product, marketing, and business strategies.
  • Collaborate with product managers, engineers, and marketers to transform data insights into actionable decisions.
  • Assist in tracking and monitoring key performance indicators (KPIs) related to business health, product performance, and customer experience.
  • Build reports, visualizations, and dashboards to make insights easily accessible to stakeholders.
  • Support the team in running experiments (e.g., A/B tests), analyzing results, and communicating findings to drive data-driven decision-making.
  • Contribute to building and optimizing processes that use data insights to answer business questions.
  • Help improve product team decisions by leveraging data analytics to enhance the customer experience.

Who You Are:

  • 5+ years of experience in a data-focused role (as an analyst, data engineer or similar) 
  • Proficiency in SQL for data querying; some exposure to Python or R is a plus.
  • Solid analytical foundation;  you have a good understanding of product and business metrics, and knowledge of statistical methods
  • Familiarity with BI tools such as Tableau, Mode, Looker, or similar platforms.
  • Strong attention to detail; your analyses are always high quality, accurate, and easy to understand
  • You have a scrappy ‘get things done’ mentality, and the ability to work in a self-guided manner
  • Strong communicator; you can crisply communicate actionable data-driven insights to all audiences
  • Exposure to experimentation (A/B testing) is beneficial but not required.
  • Experience in SMB SaaS environments is advantageous but not required.

Our Core Values

  • Truth. We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
  • Slope. Rate of change over time. We hire and reward based on a team member’s potential, capacity, and growth-mindset, rather than a fancy resume. 
  • Mutual Benefit. The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other’s aspirations and create alignment to get there. 
  • Competitive Greatness. We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a “job”. 

Location


This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key roles in the business. Hearth believes in the energy, connection, and serendipity of in-person/hybrid work culture (3+ days/week) for builders who are committed to building innovative software and making a significant positive impact in the world.


Benefits

  • Mission-driven, values-based culture.
  • Competitive pay.
  • Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
  • Unlimited PTO, plus paid company holidays.
  • Meaningful equity
  • Medical, dental, and vision options.
  • 401(k)
  • Free Employee Assistance Program
  • Parental Leave Program
  • Pet Insurance

More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider employment for qualified applicants with arrest and conviction records.


The pay range for this role is:

135,000 - 150,000 USD per year (New York)

Data

New York, NY

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