Since 2019, hello82 is a platform deeply rooted in the vibrant world of K-pop. We specialize in creating connections between fans and their favorite K-pop artists through a fusion of innovative marketing strategies, immersive music distribution, and providing unparalleled experiences that resonate with fans worldwide. As an independent music label and distribution arm, hello82 is rapidly expanding alongside the ever-growing community of K-pop fanbases. Some of our artists include: ATEEZ, P1Harmony, xikers, THE BOYZ, STAYC, and ONEUS.

About the role

Position: Associate, Lifecycle Marketing

Location: hello82 | Los Angeles, CA

Work Hours: M-F 9:30AM to 6:30PM

This role supports hello82’s lifecycle marketing efforts across email, SMS, and push notifications. You will help execute campaigns that engage fans, drive conversions, and strengthen long-term customer relationships with global audiences. This is a creative and execution-focused role for someone with initiative who combines strong writing, visual instincts, and marketing curiosity.

Key Responsibilities

• Build and deploy email, SMS, and push campaigns across lifecycle and promotional use cases
• Write clear, engaging copy aligned with hello82’s brand voice and fandom culture
• Design campaign creatives using design tools like Canva, Figma, or Photoshop
• Support campaign QA, scheduling, segmentation, and automation
• Adapt messaging for different channels and audiences
• Assist with the development and maintenance of lifecycle flows (e.g., welcome, abandoned cart, post-purchase, re-engagement)
• Support segmentation strategies based on behavior, purchase history, and fan engagement
• Monitor campaign performance metrics (open rate, CTR, conversion, revenue attribution)
• Support A/B testing and campaign optimization initiatives
• Partner with commerce, creative, and operations teams on product launches and campaigns
• Align messaging with merchandising priorities and release timelines
• Maintain campaign calendars, trackers, and documentation
• Identify opportunities to improve campaign workflows, templates, and QA processes
• Contribute ideas to enhance fan engagement and conversion
• Manage multiple campaigns and deadlines simultaneously
• Adapt quickly to shifting priorities and fast-moving release schedules

Qualifications

• 1-2 years of experience in lifecycle marketing, CRM, digital marketing, content, or a related field
• Strong writing and storytelling skills
• Visual design skills using Figma, Canva, or Photoshop
• Familiarity with email and messaging platforms (e.g., Braze, Omnisend, Klaviyo, Iterable, or similar)
• High attention to detail and organizational skills
• Ability to balance creative execution with analytical thinking
• Strong communication skills and collaborative mindset
• Comfortable working in fast-paced environments

Nice to Have

• Ownership of segmentation, personalization, or automation from 0-1
• Understanding of customer journeys in e-commerce
• Familiarity with Shopify or e-commerce workflows
• Experience in music, entertainment, or consumer products