Full-Time HubSpot Marketing Hub Specialist (Virtual Assistant)

Hyre, formerly Hey Lieu is a fast-growing virtual assistant service company dedicated to providing exceptional support to our clients. We value innovation, efficiency, and a commitment to excellence. Join us and be part of a dynamic team that empowers businesses to thrive.


We’re looking for a full-time HubSpot Marketing Hub Specialist to join our team and own the buildout of our inbound marketing engine. This role is not limited to email marketing — you'll be responsible for setting up smart campaigns, contact workflows, automation sequences, and lifecycle journeys inside HubSpot Marketing Hub Pro. You’ll collaborate closely with sales and content to connect our outbound funnel (via Apollo) to an inbound system that nurtures leads based on behavior, industry, and pipeline stage.


Responsibilities:

  • Set up, manage, and optimize HubSpot Marketing Hub Pro campaigns, workflows, and automations
  • Build and maintain smart lists, lifecycle segments, and industry-based nurture flows (e.g. for landscaping, SaaS, etc.)
  • Create and manage custom properties, lead scoring, and conversion tracking
  • Coordinate with the outbound sales team using Apollo to transition interested leads into opt-in inbound workflows
  • Automate weekly update emails and personalized sequences based on pipeline stage (e.g. onboarding, closed-won, discovery)
  • Ensure email deliverability health (warmup, DKIM/DMARC, domain protection) and best practices for segmentation
  • Support campaign reporting by creating custom dashboards and tracking metrics like open/click rates, progression through funnel stages, and engagement by industry
  • Collaborate with team members handling UGC, content, and video to align messaging across platforms

Qualifications:

  • Strong, hands-on experience with HubSpot Marketing Hub Pro and advanced automation features
  • Deep understanding of marketing automation, contact lifecycle stages, and campaign segmentation
  • Familiarity with look-alike domains, email warmup practices, and deliverability safeguards
  • Ability to collaborate across sales, content, and leadership teams to translate goals into actionable workflows
  • Strong English communication skills — written and verbal
  • Bonus: Experience using outbound platforms like Apollo and integrating them with HubSpot

Schedule:
This is a full-time, remote position. Ideal for candidates who can work closely with U.S. time zones.

Tools You'll Use:

  • HubSpot Marketing Hub Pro
  • Apollo
  • Google Workspace
  • Discord / Slack

Marketing

Remote (Philippines)

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