Hyre is a fast-growing virtual assistant service company dedicated to providing exceptional support to our clients. We value innovation, efficiency, and a commitment to excellence. Join us and be part of a dynamic team that empowers businesses to thrive.

We are seeking a highly analytical and results-driven Ads Specialist to plan, execute, and optimize paid advertising campaigns across various digital platforms. This individual will drive lead generation, conversions, and brand awareness for our clients by leveraging a deep understanding of digital advertising ecosystems and a proactive approach to maximizing ROI.

Key Responsibilities

• Campaign Strategy & Development: Develop and manage comprehensive paid advertising strategies aligned with client goals, such as lead generation for moving companies.
• Research: Conduct thorough keyword research, audience segmentation, and competitive analysis.
• Ad Platform Management: Manage and optimize campaigns across Google Ads (Search, Display, LSAs), social media (Facebook, Instagram, LinkedIn), and other relevant networks.
• Account Setup: Configure ad accounts, campaigns, ad groups, and individual ads.
• Creative & Copywriting: Develop compelling ad copy and collaborate with design teams for visual assets.
• A/B Testing: Conduct testing on ad creatives, copy, and landing pages to improve performance.
• Budget & Bidding: Monitor advertising budgets to ensure optimal spend and implement bidding strategies to achieve performance targets.
• Performance Optimization: Continuously monitor metrics (CPC, CPA, ROAS, CTR) and implement timely optimizations based on data analysis.
• Reporting: Generate detailed performance reports for clients and communicate results clearly to internal teams and stakeholders.
• Industry Trends: Stay up-to-date with algorithm changes and proactively recommend new technologies to enhance performance.

Qualifications

• Experience: 3+ years preferred in managing paid advertising campaigns across major platforms like Google Ads and Facebook Ads Manager.
• Analytical Skills: Strong ability to interpret complex data, identify trends, and make data-driven decisions.
• Technical Proficiency: Proficiency in setting up various campaign types, including Search, Display, Video, and Lead Generation.
• Knowledge: Excellent understanding of bidding strategies, keyword research, audience targeting, and conversion tracking.
• Tools: Familiarity with marketing analytics tools such as Google Analytics.
• Communication: Strong written and verbal skills for client reporting and collaboration.
• Certifications: Certifications in Google Ads (Search, Display) are a significant plus.

Schedule & Requirements

• Working Hours: PST (Aligned with US business hours)
• Environment: Ability to work independently and manage multiple campaigns simultaneously in a fast-paced environment.