
Head of GTM, LATAM
About Hilbert
Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth. Fully agentic by design, Hilbert shrinks months-long decision cycles to minutes.
From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies.
We're hiring a Head of GTM, Hispanic LATAM to turn enterprise pipeline into closed revenue and build a repeatable go-to-market machine across the largest retail and consumer markets of Spanish-speaking Latin America.
This is not a "run sales motions" role. You'll own Hispanic LATAM end-to-end - including our first customers in the region, whose success and growth will be yours to drive. You'll close the next strategic deals yourself, build and lead a team of GTM Launchers across the region, and shape how Hilbert wins and keeps enterprise accounts across Spanish-speaking Latin America. If you treat growth as a discipline, understand the numbers behind what drives scale, and want to architect the revenue blueprint rather than replicate old playbooks, we want to meet you.
THE ROLE
You will be one of a small number of regional GTM leaders deploying simultaneously across key geographies, with full ownership of Hispanic LATAM: Mexico, Central America, and Spanish-speaking South America (Brazil is covered separately). You'll own the region end-to-end: our first customer relationships in the region and their retention and expansion, closing new deals personally, mapping markets from Mexico to Colombia, Peru, Chile, Argentina, and beyond, building a team as the company scales, and shaping the go-forward plan - where to double down, where to expand, and what comes next.
What you'll do:
- Own enterprise revenue across Hispanic LATAM from pipeline to close to retention and expansion, treating the region as your own book of business
- Own our first customer relationships in the region: drive adoption and measurable revenue impact, protect retention, and grow each account over time
- Turn early wins into regional proof - case studies, references, and referrals that open the door to the next logos
- Build momentum at two speeds: navigate long, multi-stakeholder cycles with Strategic ($10B+ revenue) and Enterprise ($1B–$10B) accounts, while closing Midmarket (~$500M+) deals that prove the region is moving now
- Close complex, high-value strategic accounts ($100K+/month) with speed and precision, using a bespoke, consultative approach for every account - no generic decks
- Win in our proven verticals across Hispanic LATAM - Retail & Marketplace, Grocery & Supermarkets, and QSR & Restaurants - then open design partnerships in Fintech, Media, Telco, and CPG
- Build and lead a regional team of GTM Launchers, each running their market like a founder
- Be on the road across the region: meet clients, attend and host events, and build an operator community that knows Hilbert before we knock
- Get to the Decision Maker fast: map Decision Makers, Influencers, and Enablers early, and coach your team to do the same
- Run a tight operating cadence: HubSpot as the source of truth, weekly funnel reviews with your team, honest forecasting, and regular sharing of wins and learnings
- Partner directly with the founding team on revenue priorities and GTM strategy
- Develop repeatable playbooks and GTM systems for Hispanic LATAM, and automate any manual process you catch yourself doing twice
- Drive the shift from outbound-heavy early pipeline to an inbound-dominant engine, including building your own voice as a subject-matter expert on LinkedIn and X
WHO THRIVES IN THIS ROLE
We care less about your title history and more about how you're wired. The right person for this role is a hunter and a builder - someone who creates revenue where none existed, solves problems others avoid, and doesn't quit when the first three approaches fail.
The profile:
- You've closed real enterprise revenue and built something from scratch - a market, a team, a company, a territory no one believed in
- You're a problem-solver at heart. Complex deals with ambiguous requirements energize you, not paralyze you
- You know the first customers in a market define it. You care as much about keeping and growing accounts as about winning them
- You communicate with clarity and conviction in Spanish and English - executives trust you because you earn it, fast
- You set the pace on responsiveness. Same-day replies, every time, and relationships that feel alive between calls
- You're honest about your numbers and expect the same from your team. No inflated deal stages, probabilities, or forecasts
- You have resilience that comes from building, not from coasting. Ex-founders, early startup operators, and people who've bet on themselves strongly preferred
- You understand unit economics, growth levers, and what actually drives scale - whether you learned that in sales, consulting, growth, analytics, or by running your own business
You might be an ex-founder looking for the next thing to build. A growth or analytics leader who realized they're a closer. A consultant who got tired of advising and wanted to own outcomes. A hungry enterprise AE who outgrew their company. What matters is the mindset: you treat your region like your own business, self-source pipeline, and don't wait for anyone to hand you a playbook.
Skills Required
- Closed real enterprise revenue and built a market, team, or territory from scratch in Spanish-speaking Latin America
- Proven ability to close complex, high-value strategic accounts ($100K+/month)
- Experience selling to C-level decision makers at Strategic and Enterprise companies
- Experience owning enterprise customer relationships after the sale, including adoption, retention, renewals, and expansion
- Experience building and leading a regional sales team
- Ability to self-source pipeline and operate as a hunter
- Develop repeatable playbooks, forecasting discipline, and GTM systems, with HubSpot as the source of truth
- Strong executive communication and ability to earn trust quickly
- Understanding of unit economics and growth levers
- Resilience and builder mindset (ex-founders, early operators preferred)
- Experience selling into or working within retail, grocery, QSR, e-commerce, or CPG
- Native or fluent Spanish and professional English
- Willingness to travel extensively across Hispanic LATAM
Bonus if you have sold across several Spanish-speaking markets (for example Mexico, Colombia, and Chile), or have worked in or sold into retail, grocery, QSR, e-commerce, CPG, or adjacent verticals - but hunger and building instinct beat industry experience every time.
Location
Mexico City, our LATAM hub. Expect frequent travel across the region - Colombia, Peru, Chile, Argentina, and other Spanish-speaking markets - to launch and expand our presence. Category-defining presence isn't built from a desk.
Compensation
Performance-based upside tied directly to revenue outcomes and milestones. Compensation details, equity, and bonus structure shared in next steps.
Why join us
At Hilbert, we move fast, work collaboratively, and give people real ownership over their impact. As a fast-growing company, there's no shortage of room to grow — you'll take on new challenges quickly and shape the path as you go.
Hilbert is an Equal Opportunity Employer. We are committed to building a diverse team and an inclusive culture, and we welcome applicants of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.
GTM
Mexico City, Mexico
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