Content Demand Manager

  • Are you a Smartsheet expert!
  • Six Month Opportunity
  • Hybrid Role

About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™


With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.


Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.


We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.


Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

The role will be critical to lead the strategic change by developing and embedding the required process and expertise through people, partners, methods and tools. It will be an opportunity for a marketeer to innovate at scale, fostering a culture of continuous improvement with true impact on business. We have the ambition to be market leader in the way we produce audience centric advertising content and get it right first time without waste.

  • Drive the right discussion with the core experts (Production/DDM/Media/Energy Studio) on the right assets needed to deliver the full funnel, multimarket, omnichannel brand ambition. This from a creative excellence as well as right investment perspective.
  • Coordinate the use of science/ data to ensure timely decision making and budget allocation is done to set the Brand Marketing teams up for success.
  • Finding and implementing innovations which drive efficiency and effectiveness in close collaboration with the production experts and other departments.
  • Driving the execution of yearly SOW data collection (bottom up and top down) in accordance with the agreed timelines and processes.
  • Ensuring the process is well known and used by all parties (mainly IMEX. CDO and Agency Teams)
  • In close collaboration with the Head of Department and the other regional leads, making sure investment is aligned with local and regional Marketing Directors as well as GCD’s, driving effectives and efficiencies, aligned with the company growth and comms ambition. In that context, establishing and follow up on relevant
  • Checking of data completion in cooperation with (global / local) Marketing, Production-, Comms-, and Media experts to drive the required optimisation, top and bottom line.
  • Coordinating production bundling, multi market requirements (lead and receiving markets), including the delivery of briefs and assets within the pre-agreed timeline.
  • Securing a strong change management process and escalation process where needed.

DELIVERABLES/ INDICATORS OF SUCCESS

  • SOW process applied in all markets and global teams in accordance with agreed timelines
  • Holistic and transparent SOWs covering all comms aspects (tradit., digital, incl. R Studio)
  • SOW enabling to move from product seller to storyteller (judged by CDO’s)
  • A total of 20 million needs to be delivered for Project Coppola. Specifics for efficiencies through optimised SOWs YBC.

PERSONAL ATTRIBUTES

  • In line with Reckitt’s core values the candidate will be achievement focussed and able to work in a direct and often pressurised environment.
  • Entrepreneurial skills in terms of innovation and problem solving are key along with tenacity, tough-mindedness and ability to influence and demonstrate strong team working abilities and commitment
  • Displays a high sense of urgency. Makes sure the job gets done.

At ICP we are committed to creating an inclusive culture that is grounded in our core values and how we provide

top class service to our clients and how we show up and support each other within our communities. We celebrate

different backgrounds, experiences, and perspectives—encouraging everyone to bring their authentic selves to

work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions.

For these reasons and more ICP is a proud equal employment opportunity employer. We welcome everyone

regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are

dedicated to providing an inclusive, open, and diverse work environment.

 


Managed Content Services

Rotterdam, Netherlands

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