Junior Digital Marketing Manager

About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™


With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.


Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.


We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.


Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

About the role


You will be part of our newly build Marketing Team and together with our Marketing Manager you get the opportunity to build out marketing capabilities. As our new Junior Digital Marketing Manager you will be leading our Digital Strategy & Planning, Social Media & Event Management, SEO/SEM and Analytics & Reporting and supporting all our channel Email & Content Marketing and website. Together with your colleagues you’ll be a critical driver of ICP’s brand strategy, responsible for elevating brand identity, enhancing our online presence, managing key events, and executing performance marketing campaigns. This individual will ensure our messaging resonates with target audiences while delivering measurable business impact.

 


How You Will Make an Impact:


Digital Strategy & Planning 

Devise and execute a comprehensive digital marketing strategy aligned with annual marketing objectives. 

Identify and prioritize channels, platforms, and tools to maximize online visibility and engagement. 

Develop plan to leverage AI tools to enhance digital strategy. 


Social Media Management 

Manage and optimize social media profiles to enhance brand awareness and maximize engagement. 

Develop and publish a rolling annual social media calendar.  

Collaborate with creative studio and SMEs to implement social media campaigns that align with marketing goals 


SEO/SEM

Work with external agency partner to leverage keyword research and analysis to enhance organic search visibility. 

Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic. 


Analytics & Reporting 

Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns. 

Provide insights and recommendations for continuous improvement. 


Content Marketing

Support the creation of compelling and ensure content aligns with brand messaging, target audience, and industry trends. 

Publish content across various digital channels, including website, blogs, social media, and email marketing, and optimize to ensure impressions, conversions and/or engagements are maximized.  

Develop plan to leverage AI tools to improve content development and performance. 


Email Marketing 

Collaborate with marketing and sales teams to execute email marketing campaigns to nurture leads and retain clients. 

Monitor and analyze email campaign performance, making data-driven recommendations for improvement. 


Website

Support website related projects, including ongoing improvements to website UX and on page copy.  

Collaborate with external agencies and vendors as needed. 


Event Management

Plan, organize, and execute client-focused events, webinars, and industry conferences to showcase our expertise and foster relationships.


Oversee event logistics, from vendor coordination to marketing material creation, ensuring seamless execution.


Collaborate and serve as liaison for internal stakeholders with sponsored conferences, including agenda, invite lists, content creation, speakers, and follow up


Evaluate event success through feedback and performance metrics, using insights to enhance future initiatives.



What You'll Have:

  • You’re not only a strategic thinker but also a hands-on doer, with the ability to seamlessly translate vision into actionable execution.
  • Bachelor’s degree in marketing, Communications or a related Business concentration; advanced degree preferred
  • Minimum of 2 years of experience in marketing and communications, preferably in a professional service or Martech environment. 
  • A creative thinker who can translate ideas into actionable marketing tactics.
  • Strong analytical skills to assess campaign performance and make data-driven decisions.
  • Exceptional project management skills with the ability to handle multiple priorities in a fast-paced environment.
  • Excellent communication skills and the ability to engage diverse audiences.
  • A passion for storytelling and connecting with people through impactful branding.
  • Excellent understanding of branding, digital marketing, and content creation to drive business development efforts
  • Exceptional written and verbal communication skills, with an ability to craft messages for diverse audiences
  • Comfortable working with HubSpot, InDesign, Office, Canva,..
  • Familiarity with digital asset management (DAM/PIM) industry and curiosity in technology that supports a growing global organization.

Marketing & Growth

London, United Kingdom

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