About Sellers Dorsey

Sellers Dorsey is a leading and fast-growing national healthcare consulting firm specializing in Medicaid financing, policy, and operations. We deliver impactful outcomes for our clients with a combination of technical expertise and deep understanding of public policy, government, and national and local political landscape. Together with its clients, Sellers Dorsey realizes opportunities that enhance the bottom-line and ultimately improve the lives of people and is committed to expanding access to healthcare in the US. 

About the Role

Sellers Dorsey is seeking a Product Marketing Manager to join our marketing team based in Philadelphia who will be responsible for developing and executing strategic go-to-market plans for the firm’s strategic consulting, financing, and data analytics and visualization solutions delivered to segments across the healthcare market. This includes hospitals and health systems, managed care plans, state Medicaid and Health and Human Services (HHS) agencies, public health organizations, and other healthcare entities. This role leads market and competitive analysis to identify customer needs, segment opportunities, and inform product positioning and messaging. The Product Marketing Manager ensures that products are clearly differentiated in the market and aligned with the specific challenges and goals of healthcare stakeholders. Working cross-functionally with product development, marketing, sales, client services and business leads, the Product Marketing Manager transforms product capabilities into compelling customer narratives. As the Product Marketing Manager, you will be responsible for launch planning, content development, sales enablement, and demand generation strategies that support pipeline growth, client retention, and market expansion. In addition to go-to-market execution, you will also support sales across all target markets and leads strategic initiatives that elevate the organization's brand and solution relevance within both private and public healthcare sectors.

Key Responsibilities

• Develop and Execute Go-to-Market Strategies: Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics. Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams.
• Craft Clear Product Positioning and Messaging: Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations. Ensure consistent messaging across all channels.
• Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout. Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets.
• Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth. Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials.
• Drive Market and Customer Insights: Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning. Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments. Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation.
• Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth. Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.

Key Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Public Health or a related field required. MBA is preferred but not required.
• 5+ years of product marketing, solutions marketing, or related experience in healthcare, health IT, or professional services.
• Strong understanding of the U.S. healthcare landscape.
• Proven success in creating positioning, messaging, and go-to-market strategies.
• Experience launching or contributing to the launch of a technology solution to the market.
• Proven ability to synthesize market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand.
• Strong experience with Microsoft Office and CRM.
• Experience working cross-functionally with product, sales, customer success, and marketing teams.
• Experience effectively engaging with subject-matter experts on complex or nuanced issues and translating emerging themes into relevant messaging and product positioning.
• Excellent written and verbal communication skills, with the ability to translate technical content into customer-focused messaging.
• Experience managing competing priorities.
• Experience with public health payer programs such as Medicaid or Medicare is preferred.

Other Requirements

• Excellent oral, written and presentation skills.
• A strategic, big-picture thinker, who also values action and excellence in delivery and execution.
• Intellectually curious – actively seeks new information related to both the product marketing function and the organization’s work.

Compensation & Benefits 

The anticipated salary range for candidates is $105,400/year in our lowest geographic market range to up to $130,000/year in our highest geographic market range. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, the candidate’s education, and the candidate’s market location. Typically, candidates are not hired near the top of the range and compensation decisions are made based upon Sellers Dorsey’s Total Compensation Policies & Guidelines. The successful candidate will also be eligible to participate in our annual Corporate Incentive Plan (CIP) that can range to up to 10% of annual salary. 

Provided they meet all eligibility requirements under the applicable plan documents, the successful candidate (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, and vision and for insurance plans offering short term disability, long term disability, and basic life. Employees are also able to enroll in Sellers Dorsey’s 401k plan provided they meet plan requirements.  Sellers Dorsey offers a Flexible Time Off that allows employees to use what they need. Additionally, we offer 10 paid holidays throughout the calendar year, paid time off for qualifying medical leave, and up to 12 weeks of combined paid parental and bonding leave. The foregoing benefits and paid time off, including an employee’s eligibility therefore, will be controlled by applicable plan documents and Sellers Dorsey policy. 

This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies. 

Sellers Dorsey is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at HumanResources@sellersdorsey.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

This position requires that you be fully vaccinated against Covid-19. Requests for reasonable accommodation on the basis of disability and/or sincerely held religious beliefs will be provided subject to undue hardship.

Sellers Dorsey maintains a Drug-Free workplace.