Position Summary

Reporting to the Chief Revenue Officer, the Director of B2B Marketing will be responsible for developing and executing strategies that drive lead generation, customer acquisition, awareness, engagement, conversion, and revenue growth. This role requires a high degree of B2B marketing channel acumen, the ability to coordinate content distribution effectively, and a deep understanding of digital marketing, lead generation, and analytics.

This position will align closely with our revenue teams to develop and execute campaigns that drive pipeline growth and create awareness in the marketplace. The ideal candidate will have a proven track record of combining strategy development and operational execution to accelerate revenue growth.

This role is 100% remote and can be located in the following states:

California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Washington, Alabama, Arizona, Connecticut, District of Columbia, Idaho, Iowa, Maryland, Massachusetts, Mississippi, Nevada, Ohio, Oregon, Utah, Virginia, West Virginia

Typical Responsibilities

• Develop and execute a comprehensive B2B demand generation strategy to increase brand visibility and drive consistent pipeline within Incredible Health’s total addressable market for strategic initiatives (technicians, subscription model, talent engagement, self-serve).
• Drive strategies across all aspects of the B2B marketing and sales funnel, achieving high quality engagement that converts into new pipeline and revenue.
• Collaborate with the revenue teams to align on goals, customer needs, and market dynamics, ensuring that demand generation strategies are effectively supporting pipeline development.
• Work hand-in-hand with Sales, Client Success, and Design to develop bold, persuasive messaging and content in support of demand generation, client nurture paths and product marketing.
• Drive the creation of multi-channel lead generation campaigns that support sales targets and revenue growth.
• Stay updated on new AI technology to increase performance, automation, speed, and personalization.
• Utilize a mix of digital marketing tactics including content marketing, events and social media to reach target audiences.
• Create compelling content that supports marketing efforts, including collateral, email marketing, event scripts and digital advertising
• Oversee Incredible Health’s event and trade show strategy ****by innovating on format and approach to webinars, virtual events, and trade shows that will drive demand and generate leads.
• Develop promotional strategies and materials to maximize event attendance and engagement. Support quarterly PR campaigns to drive brand awareness
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Monitor, analyze, and report on campaign performance metrics to evaluate effectiveness and drive continuous improvement.

Success in your first 6 months will look like:

• Develop and implement a comprehensive marketing strategy that supports rapid growth, expands our footprint into new markets and verticals, and delights customers.
• Create content strategy with new collateral to support 2025 initiatives
• Partner with the SDR & Sales team to increase top of the funnel conversations with a plan to execute on nurturing campaigns

Requirements

• 5+ years of experience in a revenue generating role, with at least 5 years experience in a Demand Generation marketing role. B2B marketplace tech and startup experience preferred.
• Proven track record of developing and executing successful demand generation campaigns.
• Mastery of modern digital marketing and sales technologies, including Salesforce, Hubspot, Gong, LinkedIn, and Google.
• Proficient in event-driven marketing, including webinars, conferences, trade shows, and speaking engagements.
• Strong analytical skills with the ability to interpret data and make data-driven decisions, including funnel optimization.
• Proven track record of driving lead generation and revenue growth through digital marketing strategies.

You might be the one we’re looking for if:

• The ideal candidate will have a proven track record of creating and managing successful demand generation campaigns that result in measurable revenue growth.
• Demonstrated success in strategy development and hands-on execution. This is a role that requires the ability to own and implement digital marketing strategies.
• Sharp analytical skills with the ability to make data-driven decisions
• Excellent verbal and written communication skills. You’ll regularly write copy for marketing campaigns as well as communicate results across the org, from executives to revenue team members
• Experience working at in early stage SaaS environment (Series A-C) is a plus
• Experience working in health tech or a marketplace is an even bigger plus
• Attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details
• Enthusiasm for working in a fast-paced, collaborative environment
• Self-starter with a proactive, can-do attitude and a knack for solving problems
• Demonstrated record of success in developing high-impact go-to-market collateral
• Strong understanding of social media, digital advertising, email marketing, and ABM
• Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there

And now a little bit about us...

Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists.  Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers.We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally.

Working here is awesome because:

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We pay a competitive salary, commissions, bonuses, and role based equity, and we’ve got you covered when it comes to your health (medical, vision, dental) and (401k).
• Unlimited vacation, so take a break when you need it!
• We have a generous family leave policy so that you can spend time bonding with new additions to your family.
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).

Incredible Health is proud to be an equal opportunity employer.  Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

We are committed to inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact recruiting@incrediblehq.com

At Incredible Health, we believe that great ideas come from anywhere. Our core values steward kindness and respect for everyone with a zero tolerance for harassment. We support, welcome and value open participation from individuals with different ideas, experiences, and perspectives.

Protect Yourself from Recruitment Fraud

At Incredible Health, the security of our employees and candidates is a priority.

All application information should be submitted securely on https://www.incrediblehealth.com/careers

We will always communicate with you via @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not make offers or schedule interviews through LinkedIn InMail or Wire.

We will never request money or sensitive information like bank account information, social security number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other form of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process.

If you suspect fraud, please do not respond and report the situation to fraud@incrediblehealth.com. Please include as much information as possible when submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details.