About the role:

We are seeking a strategic and detail-oriented Associate Director of New Media to join our Media team. This new role will serve as a key builder of our new media and content creator network, deepening relationships with nontraditional media, with an emphasis on macro- and micro-influencers, coordinating cross-channel campaign activations, and ensuring that creators are equipped to serve as trusted messengers for our calls to action.

This position will own the development and management of creator briefs, activation tracking, and content performance reporting. The ideal candidate is a highly organized operator who can also think creatively, balance competing priorities, and collaborate closely across departments, especially with the Press, Campaigns and Digital teams. This person will report to the National Director of Media and Creator Relations and help scale a new function at the organization focused on leveraging non-traditional media to drive civic engagement and cultural momentum.

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What you'll do:

Creator Campaign Management & Relationship Building (40%)

• Lead recruitment and engagement of aligned macro- and micro-level content creators across platforms (TikTok, YouTube, Instagram, etc.).
• Build and maintain strong relationships with creators and their teams, ensuring values alignment and strategic integration into campaigns.
• Draft and lead creator briefs, manage asset requests, and serve as a key point of contact for active campaign partnerships.

Project Coordination & Operational Support (30%)

• Oversee creator activation tracking and internal campaign reporting.
• Support department operations, including credit card reconciliation, vendor management, and invoice processing.
• Maintain subscription and software tools tracking for the creator program.
• Coordinate meeting scheduling and logistics across internal and external stakeholders.

Cross-Departmental Collaboration (15%)

• Partner with the Campaigns and Digital teams to ensure seamless integration of creators into program strategy and content pipelines.
• Participate in weekly cross-functional syncs and campaign briefings.
• Provide feedback on campaign creative to ensure creator readiness and resonance.
• Works with press team to track and quantify the organizations’ media footprint across new media platforms, including podcasts and Substacks.

Rapid Response & Cultural Monitoring (10%)

• Monitor creator trends and cultural moments that align with the organization’s narrative and advocacy opportunities.
• Support in activating creators for rapid-response campaigns that require immediate amplification.
• Contributes expertise on creators and new media to toolkits and trainings for Indivisible groups.

Organizational Responsibilities (5%)

• Ensure all work aligns with organizational brand, values, and goals.
• Track and report on metrics to evaluate creator impact and ROI.
• Stay current on trends in digital creator strategy, progressive digital organizing, and media innovation.
• Support in creator outreach and new media pitching.

Qualifications:

• 5+ years of experience in influencer marketing, digital campaigns, content partnerships, or related work—preferably within advocacy, organizing, or political environments.
• Demonstrated ability to manage content creators and influencers across a variety of platforms.
• Experience building campaign briefs and tracking deliverables from concept to reporting.
• Strong organizational skills and comfort with project management systems.
• Effective communicator with excellent interpersonal, written, and verbal communication skills.
  Comfort with credit card and expense tracking, vendor systems, and department-level operations.
• Collaborative, self-starting, and committed to Indivisible’s mission and values.

Desired Qualifications:

• Experience in electoral, advocacy, or movement spaces, particularly engaging high-opportunity or historically excluded communities.
• Deep understanding of emerging creator trends and how to align messaging with non-traditional media.
• Background in scheduling or administrative coordination a plus.
• Familiarity with tools like Meltwater, Google Suite, Slack, Asana, or similar.
  
  

About Indivisible Project

We’re building something new. We’re a progressive grassroots organization that began in the aftermath of Trump’s election. We’re working to build a democracy that reflects a broad, multiracial “we the people,” one that works for all of us and is sustained by all of us. To support this movement, we’ve built an incredible team at the national level. We dream big, we support each other, and we have fun doing it. For more information about Indivisible’s vision, mission, and theory of change, click here.                              

We’re changing what’s politically possible. Indivisible is part of the powerful progressive movement reaction to Trump, fighting the racist, misogynistic, plutocratic, and authoritarian agenda trumpeted by Trump and the GOP congress. Don’t take our word for it; Indivisible has been featured on the Rachel Maddow Show multiple times, as well as in the New York Times and in pretty much every other major news outlet in the country.

We’re building together. We’re building a new organization every day - a rare opportunity to model what we want to see in the world. We’re deeply committed to equity and building a diverse and inclusive organization.

We’re looking for you. If you want to fight for the soul of American democracy, there’s no better place to be than Indivisible. We’re looking for more team members who are passionate about building an inclusive democracy and committed to getting results. It’s an exciting, fulfilling place if you’re someone who wants to fight fiercely for the progressive world we want to have.

Every one of us on the national team is here because we believe this movement is the best way to retake and build progressive power in this country. Does that ring true for you? If so, great - throw your hat in the ring to join our team. Let’s start #winning together. For more information about Indivisible’s organizational principles, click here.

Indivisible Project is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of support needs at the time of application.