About the role:
The Digital Organizing Director is a department-level director and an integral part of the organization’s senior leadership and programmatic directors. They are an experienced strategist, tactician, manager, and leader who oversees the area of Indivisible’s digital organizing and mobilization work that focuses on group leaders, group members, and active volunteers. This includes communications and recruitment to local Indivisible groups, providing groups with organizing technology, and driving movement growth, digital advocacy, and electoral actions.
The Digital Organizing Director understands a multi-channel approach to inspiring folks to take action and will work across teams to identify, develop, and execute high-impact and game-changing digital campaigns and strategies that empower Indivisibles across the country to achieve concrete victories and further a progressive agenda. They’ll oversee a team of dynamic and committed strategists and tacticians, where they’ll nimbly move among campaigns, support the work of their team and colleagues, and lean on others for help. The successful candidate will build a culture of feedback and growth to coach a team of talented individuals to the next level.
Digital organizing skills are also crucial for our groups. This person will oversee a small team that provides our group with digital organizing and electoral tools. Working with the team, this person will manage contracts, review onboarding and training materials, and help groups utilize technology to make their work easier and more efficient.
The Digital Organizing Director supervises a team to creatively deploy a full-range of tactics to achieve the organization's advocacy, electoral, and movement engagement goals across email, SMS, and P2P tools with a deep commitment to and knowledge of long-term movement health and power building. There will be no job too small — and the Director will pitch in wherever necessary to get the work done in an often very rapid response-focused environment.
What you'll do:
Digital Organizing and Mobilizing (40%)
- Lead overall digital organizing and mobilization strategy and execution by creating and continually refining strategy and plans to grow the number of individuals and groups taking meaningful digital action with Indivisible.
- Write thorough campaign plans that include strategies for engaging and empowering individuals and Indivisible groups, working constructively with allies, making effective use of Indivisible staff and resources, and accomplishing concrete, ambitious goals.
- Deepen individuals’ and groups’ engagement with Indivisible over time by overseeing strategy and plan to move individuals along a pipeline of engagement.
- When necessary, jumping in to execute on the work across the team.
Group Technology and Support (20%)
- Oversee the team that manages our digital organizing and voter contact tools, including SmartVAN, Mobilize, EveryAction, Empower (Relational Organizing), Neighbor to Neighbor (relational canvassing), and other key organizing tools.
- Oversee the development and delivery of training programs for existing tools and new field mobilization technologies to help groups grow their digital organizing expertise.
- Evaluate our existing tool base, select new tools (as needed), and negotiate contracts for all tools we encourage groups to use.
- Provide strategic guidance on data-driven best practices, especially regarding maximizing the use of existing tools to improve outcomes in elections, organizing, and advocacy campaigns.
Team and Budget Management (20%)
- Lead the digital organizing team made up of strategists and tacticians that oversee, digital organizing across the full range of Indivisible’s digital tactics (targeted email, SMS, P2P, etc.).
- Build and uphold a culture of feedback and growth and coach your team to the next level.
- Provide vision, guidance, leadership for the design and implementation of the organization’s digital mobilization strategy.
- Accountable for prioritizing and reprioritizing the work of the digital organizing team within a rapidly changing context, including regularly making tough calls about competing priorities.
- Creatively and actively upholds a data-driven learning environment where we measure and monitor progress towards results-driven goals, assess what is or isn’t working, and adjust strategies and tactics as we go along - in a way that drives collaborative learning, development, creativity, entrepreneurship, and learning.
- Oversee a multi-million dollar budget and digital organizing team operations, including owning or overseeing recurring digital organizing team meetings, retreats, expenses, hiring, performance management, professional development, and other operational areas.
Organizational Leadership (10%)
- Participates as a member of the organization-wide senior and programmatic directors teams, including giving input into strategic and long-term planning processes for the organization and bringing the digital organizing team’s perspective into senior leadership spaces.
- Serves as a leader on culture in the organization, including proactively upholding organizational values and models what it means to align everyday decisions and actions with those values.
Analysis and expertise (10%)
- Can make sense of cross-channel metrics and make clear connections, parse through vanity metrics and knows what the true barometers are of overall digital health and impact. Can separate signal from noise.
- Works closely with the Analytics team to design, execute, and analyze rigorous experiments to test tactics and strategies.
- Stay on top of new and innovative practices, technology, and tactics in the broader field.
- Identify best practices in the field and determine whether they are a good fit for Indivisible.
- Develop relationships and learn from other practitioners in the field.
Qualifications:
Digital Organizing, Campaigns, and Strategy
- Experience working in a membership-based organization or model
- Strong knowledge and at least 10+ years of demonstrated experience developing and implementing digital campaigns and organizing strategy; deep understanding of community-based grassroots digital organizing
- Demonstrated ability to work collaboratively and inclusively with advocacy, political/electoral, and organizing colleagues to co-develop strategies and tactics; strongly inclined to seek feedback from others, even/especially when they may disagree
- Able to think outside the box about strategies and tactics, bringing and creative, innovative, and entrepreneurial approach to figuring out what works to inspire individuals and groups to take action and make national impact
- Experience in multi-channel digital strategies across a wide range of tactics including, but not limited to, email, SMS, P2P, with demonstrated success at high levels of responsibility in both electoral and advocacy work
- Demonstrated record of success developing national advocacy and electoral digital campaigns and developing/implementing digital programs with heavy digital organizing components
- Ability to develop and implement, clear, creative, and actionable digital campaigns and organizing plans; track, monitor, and assess progress; troubleshoot, adapt, and iterate as needed
- Demonstrated experience building a data-driven learning environment that incorporates both quantitative and qualitative data that includes simple, manageable systems and processes to collect, track, and assess the data so we can learn and course-correct along the way
People Management and Interpersonal Skills
- An exceptional team player and leader who exemplifies a work style that is creative, flexible, respectful, collaborative, and nimble
- Strong history of coaching, developing, and mentoring a large team across lines of difference to grow and achieve excellent results
- Able to build and manage a high-functioning team in which team members work collaboratively and creatively together to achieve shared goals and co-develop solutions to tough problems even (especially) when there are no easy answers
- Recognizes ways that race and other identities - including gender, sexuality, and class - intersect and play out both internally within organizations and externally through engagement with communities, volunteers, and activists across digital platforms
- Demonstrated competency managing a remote team.
Ability to Manage In Complexity
- Strategic and analytical thinker with ability to pivot from big picture to detailed implementation of tactics as needed.
- Results-oriented; proven track record of building and managing a high-performing team at scale to meet ambitious goals.
- Comfort operating in complex and rapidly changing environments, responding innovatively and rapidly to emerging opportunities and developments.
Support and Training
- Experience creating an organizing strategy for network-based groups, and the ability to break that into meaningful steps for volunteer activists.
- Experience creating Training materials and supporting staff through delivery and development.
- Experience using and troubleshooting EveryAction requests.
About Indivisible Project
We’re building something new. We’re a progressive grassroots organization that began in the aftermath of Trump’s election. We’re working to build a democracy that reflects a broad, multiracial “we the people,” one that works for all of us and is sustained by all of us. To support this movement, we’ve built an incredible team at the national level. We dream big, we support each other, and we have fun doing it. For more information about Indivisible’s vision, mission, and theory of change, click here.
We’re changing what’s politically possible. Indivisible is part of the powerful progressive movement reaction to Trump, fighting the racist, misogynistic, plutocratic, and authoritarian agenda trumpeted by Trump and the GOP congress. Don’t take our word for it; Indivisible has been featured on the Rachel Maddow Show multiple times, as well as in the New York Times and in pretty much every other major news outlet in the country.
We’re building together. We’re building a new organization every day - a rare opportunity to model what we want to see in the world. We’re deeply committed to equity and building a diverse and inclusive organization.
We’re looking for you. If you want to fight for the soul of American democracy, there’s no better place to be than Indivisible. We’re looking for more team members who are passionate about building an inclusive democracy and committed to getting results. It’s an exciting, fulfilling place if you’re someone who wants to fight fiercely for the progressive world we want to have.
Every one of us on the national team is here because we believe this movement is the best way to retake and build progressive power in this country. Does that ring true for you? If so, great - throw your hat in the ring to join our team. Let’s start #winning together. For more information about Indivisible’s organizational principles, click here.
Indivisible Project is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of support needs at the time of application.