About iSono Health Inc.

iSono Health is a dynamic and rapidly growing early clinical-commercial stage medical device company dedicated to saving lives and transforming care through innovative robotics, AI, and 3D ultrasound technologies. 

At iSono Health, we're pioneering a new era of breast care. We believe every woman deserves access to fast, affordable, and comfortable screenings. That's why we developed ATUSA, the world's first AI-powered platform with a point-of-care, automated 3D ultrasound system.

To succeed here, you need to think like an entrepreneur, act like a leader, and execute with precision. We value individuals who take initiative, embrace challenges, and are excited to wear multiple hats. Creativity, resilience, and a commitment to excellence are essential as we push the boundaries of what’s possible in healthcare.

Our work is exciting because it’s meaningful. Together, we’re empowering women to take control of their health by expanding access to potentially lifesaving ultrasound technology. If you’re passionate about making a difference and ready to be part of a nimble, scrappy team that values impact over hierarchy, iSono Health is the place for you.

At iSono Health, success isn’t just about the work—it’s about the mindset. We’re a small but mighty team of dedicated individuals driven by a shared mission: revolutionizing women’s health and making a profound impact for patients and clinicians. With big ambitions and innovative plans, we thrive in a fast-paced, dynamic environment where every team member owns what they build.

Join us in transforming healthcare and be part of a team where every voice matters, every idea counts, and every action contributes to a greater purpose.

About the role

We are seeking a strategic, driven, execution-focused, and hands-on Downstream Marketing Associate Director – Breast Imaging & Physician Marketing to lead and scale our provider marketing efforts across physician-focused marketing programs. Your role is critical to our commercialization strategy, with responsibility for crafting compelling value propositions, launching provider engagement initiatives, and enabling clinical adoption of our platform. You’ll be responsible for campaign delivery, social engagement, customer communication, and brand positioning—all while partnering closely with cross-functional teams.

This role is not for the faint of heart. Only a true hustler—someone who is fast-paced, resourceful, and highly ambitious—will thrive. You’ll need to be quick on your feet, confident in your execution, and capable of managing competing priorities without getting overwhelmed. You will be a key partner in shaping go-to-market strategy, customer messaging, and sales enablement tools—while also rolling up your sleeves to execute campaigns, build content, and support field activity. The ideal candidate brings experience in HCP marketing within diagnostics, imaging, or medtech, and thrives in an entrepreneurial, resource-constrained environment.

You’ll report directly to the CEO, present to senior management, and own initiatives end-to-end. This is a rare opportunity to step into a highly visible, high-impact role at the intersection of innovation, access, and women's health.

What you'll do

Strategy & Leadership

• Define and own the HCP marketing strategy, aligning it with our commercialization roadmap and revenue goals.
• Collaborate cross-functionally with product, sales, clinical, and leadership teams to prioritize provider-facing initiatives and drive clinical adoption.
• Leverage market insights and competitive intelligence to inform positioning, segmentation, and messaging across specialties.

Campaign Development & Execution

• Build and execute multi-channel marketing campaigns to educate, engage, and convert providers
• Develop clinical content, sales collateral, presentations, and provider education tools
• Design and manage outbound and field-based programs targeting physicians, medical directors, and administrators.
• Track, analyze, and report on key performance indicators (KPIs) such as campaign engagement, conversion rates, content performance, and ROI.
• Share learnings and recommendations with the executive team to inform future investments.

Sales Enablement & Training

• Partner with the clinical team to create tools and materials that improve targeting, objection handling, and customer engagement
• Lead development of launch kits, customer pitch deck, FAQs, workflow diagrams, and clinical evidence materials.
• Partner with Sales and Clinical to gather and synthesize customer feedback, then translate insights into content improvements or product updates.
• Build and manage a library of customer testimonials, case studies, and KOL quotes to support marketing and investor communications.

KOL Engagement & Clinical Integration

• Lead direct-to-physician marketing programs including messaging, outreach campaigns, and education content tailored to breast health professionals.
• Create, organize, and execute events, including webinars, trade shows, and conference sponsorships.
• Support key opinion leader (KOL) development and speaker programs.
• Translate customer feedback and early adopter insights into actionable updates for product, marketing, and sales.

Digital & Social Media

• Own and execute our social media strategy, with a strong focus on X (formerly Twitter) and LinkedIn to build thought leadership and drive engagement.
• Develop digital content and manage external creatives or vendors for blog posts, videos, graphics, and campaign collateral.

Agency & Vendor Management

• Oversee relationships with marketing and PR agencies, ensuring on-time, on-budget, and high-quality delivery of campaigns and assets.
• Coordinate production of creative assets and clinical marketing materials in collaboration with freelancers and designers.

Brand, Launch & Go-to-Market Support

• Ensure consistency across all customer touchpoints—digital, print, event, and partner-facing.
• Partner with Product and Clinical teams to support go-to-market strategies for new features or pilots.
• Help prepare for product launches by creating launch kits, product datasheets, FAQs, and demo tools.

Qualifications

• 6+ years of experience in HCP marketing, preferably in medical devices, diagnostics, or imaging.
• Proven ability to initiate and lead projects independently, with minimal oversight.
• Experience presenting to senior executives and adapting messaging for different audiences.
• Demonstrated success in a fast-paced, high-growth environment where priorities shift quickly.
• Strong knowledge of physician marketing, social media, and event planning.
• High attention to detail, ability to manage competing priorities, and thrive in ambiguity.
• Proven ability to create and execute go-to-market strategies and physician engagement programs.
• Strong understanding of clinical workflows and the provider decision-making process.
• Demonstrated success developing provider-focused content and field tools.
• Excellent communication, storytelling, and project management skills.
• Self-starter with a bias for action, thrives in a startup or high-growth environment.
• Experience working closely with sales and product teams in early commercialization phases.
• BA/BS required; MBA, MPH, or related advanced degree preferred.

Bonus Points For:

• Bonus: You’ve helped launch a product or supported GTM execution in a startup or growth-stage company.
• Experience in breast imaging, women’s health, or medical imaging software.
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation tools.
• Experience developing and presenting marketing reports or dashboards.
• Startup or high-growth company experience strongly preferred.

Why Join Us?

• Make a Meaningful Impact: Play a direct role in transforming how breast cancer is detected and managed. Your work will help bring accessible, MRI-like imaging to more women, earlier in their care journey.
• Own and Build: This is not a maintenance role—you’ll have the chance to build downstream marketing programs, digital presence, and customer engagement strategies from the ground up.
• High Visibility and Growth: You’ll work directly with the CEO and leadership team, present to senior management, and own initiatives that shape company direction. As we grow, you grow—into leadership, broader scope, or deeper specialization.
• Fast-Paced, High-Autonomy Culture: If you're ambitious, resourceful, and energized by execution, this is your chance to take the wheel. We support independent thinkers who can move fast and figure things out.
• Mission-Driven Team: Join a collaborative, purpose-driven environment focused on building category-defining medical technology and improving access to better care for all women.