About Hipcamp

About the role

Hipcamp is looking for a Sr. PR Manager to join our marketing team. The ideal candidate has 5+ years as a public relations manager and has hands-on experience with two-sided marketplace or outdoor recreation businesses. If you’re passionate about the outdoors and would like to work in a fast-paced startup environment remotely from anywhere in the US, then we would love to talk!

The mission of the Sr. PR Manager is to increase earned media coverage of Hipcamp, leading to increased brand awareness and consideration of Hipcamp. In this role, you will leverage your innate storytelling skills and ability to cultivate authentic relationships with relevant members of the press in order to secure consistent positive coverage at both the national and local levels. You’ll create and tell the story of our company and brand, and will establish Hipcamp as the brand people turn to to get outside. You will report to our Head of Marketing and will closely partner with the marketing and product teams to support go to market efforts globally. You’ll also have the opportunity to work closely with Hipcamp’s CEO Alyssa Ravasio on a regular basis. 

What you'll do

• Acquire earned coverage from targeted outbound efforts that results in high-quality stories to raise brand awareness and affinity for Hipcamp.

• Identify proactive press opportunities, pitch and land stories in support of consumer, policy and corporate communications goals Comment end  

• Develop repeatable PR systems to help Hipcamp scale brand-aligned storytelling across the following topic areas: host stories, product & partnership announcements,  phenological and celestial events, and our founding story.

• Actively cultivate and nurture relationships with relevant journalists by meeting with them virtually and occasionally in-person as appropriate.

• Convert high-potential inbound press interest into earned coverage to maximize impact.

• Oversee contract team members and/or agencies outside the USA in order scale our domestic press strategy across our international markets. 

• You’ll manage executive thought leadership and prepare our CEO Alyssa Ravasio and other company spokespeople for interviews and speaking engagements 

Qualifications

• 5+ years as a communications or marketing professional 

• You have direct experience managing press and media partnerships with global scope.

• You are passionate about storytelling and have excellent communications abilities both written and verbal

• You’re an excellent relationship builder — you know how to manage a variety of external and internal stakeholders and can create alignment quickly 

• You are comfortable with ambiguity and want to work in a fast paced environment 

• You’re creative, you know when to follow industry playbooks and when there are opportunities for unconventional thinking 

• You’re passionate about figuring out ways to quantify and measure the impact of your brand awareness efforts 

• You identify as a “builder” while maintaining a strong vision — you can strategize and execute at the same time 

• Bonus: You have past work experience within the outdoor industry, travel industry or with a consumer tech startup or two-sided marketplace
  
  

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