At Root, we’re on a mission to improve the lives of our customers by offering better insurance solutions. We challenge ourselves to think differently in order to reimagine insurance to make it smarter, more equitable, and a better experience for all.

We strive to “unbreak” the archaic insurance industry by using data and technology in innovative new ways. We believe we must be steadfast in our commitments to research, experimentation, and disciplined data-driven decision making in order to build products our customers love.

The Opportunity

As the Lead CRM Technologist, you will be the technical backbone of Root's customer communication strategy, with primary ownership of our Braze platform and related marketing technologies. This role combines technical expertise with strategic guidance to ensure Root's CRM capabilities scale effectively to support our ambitious growth goals.

You'll play a critical role in establishing best practices, building technical infrastructure, and optimizing performance of our email and SMS communications, with particular emphasis on partnership-related campaigns. If you're passionate about leveraging marketing technology to create seamless customer journeys and driving measurable business results, this position offers the perfect blend of technical challenges and strategic impact.

Salary Range: $110,000 - $126,000 (Bonus & LTI eligible)

Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.

How You Will Make an Impact

• Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, and optimization
• Design and implement email/SMS infrastructure to support marketing initiatives across multiple channels
• Develop technical best practices for customer communications to ensure deliverability, performance, and compliance
• Create and maintain documentation for CRM platforms and processes
• Work with our engineering teams to design automated workflows, templates, and reusable components to improve marketing efficiency
• Partner with data teams to design and implement customer segmentation strategies
• Collaborate with product and engineering teams to integrate CRM platforms with Root's broader technology ecosystem
• Provide technical guidance on complex marketing campaigns, particularly for Tier 1 partnerships
• Monitor and optimize email/SMS deliverability and performance metrics
• Troubleshoot technical issues and provide solutions to ensure campaign success
• Evaluate and recommend new marketing technologies to enhance Root's capabilities

What You Will Need to Succeed

• 5+ years of experience in marketing technology or related technical roles
• Deep expertise with Braze or similar enterprise CRM platforms
• Strong technical understanding of email and SMS infrastructure, deliverability, and best practices
• Experience designing and implementing complex marketing automation workflows
• Proficiency in HTML, CSS, and JavaScript for email development
• Knowledge of API integrations and data management for marketing platforms
• Strong analytical skills with ability to interpret and act on performance data
• Excellent problem-solving abilities and attention to detail
• Experience collaborating with cross-functional teams in fast-paced environments

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.