About Just Appraised 

Thrive, wherever you call home. Join our fully remote team and unlock a world of possibilities beyond just a paycheck:

• Globally connected, locally supported: Thrive in a vibrant online community that celebrates your unique talents, wherever you are.
  

• Supportive parental leave: Welcoming a new member to your crew? We've got your back with time and support to adjust.

• Home office, fully equipped: Craft your ideal workspace with our generous home office and equipment stipend.

• Plus: Flexible work arrangements, continuous learning opportunities, and much more!

This isn't just a job; it's a launchpad for personal and professional growth.

About the role

As our first Product Marketing Manager, you will play a pivotal role in shaping how we position, launch, and promote our products. You will work closely with the product, sales, and customer success teams to develop go-to-market strategies, craft messaging, and drive adoption. This is a hands-on role, ideal for someone who thrives in a fast-paced, dynamic environment and is excited to help shape a company from the ground up.

What you'll do

• Develop and execute go-to-market strategies for new product launches and feature updates

• Become the voice of the customer and create compelling product messaging and positioning that resonates with our target audience

• Collaborate with product teams to understand the product roadmap and translate technical features into customer benefits

• Work with sales and customer success teams to develop sales enablement materials (e.g., decks, product sheets, case studies)

• Conduct market research to understand customer needs, competitive landscape, and industry trends

• Build and execute marketing campaigns to drive product awareness, customer acquisition, and engagement

• Analyze marketing performance and iterate on strategies to improve results

Qualifications

• 3+ years of experience in product marketing, preferably in a startup or SaaS environment
• Strong understanding of go-to-market strategies and product positioning
• Excellent communication skills, with the ability to create clear, compelling content
• Analytical mindset with the ability to measure marketing impact and refine tactics accordingly
• Comfortable working in a fast-paced, evolving environment with minimal supervision
• Experience working cross-functionally with product, sales, and customer success teams

• Background in regulated industries; vertical B2B or B2G SaaS

Our culture

• EQ > IQ: We value great minds and the ability to communicate with empathy
• Customer Comes First: We work closely with our clients to understand their needs and how they use our products
• Start-to-Finish Ownership: We take responsibility for anything we can influence
• Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
• Fast-Paced Environment: The “growth mindset” is key to our success. If it won’t break anything, go for it!