Join the Kevel Team!

VP of Sales, Americas (U.S. & Canada)

Kevel is transforming the retail media space with its cutting-edge, AI-driven ad tech infrastructure APIs that power the Retail Media Cloud™. This groundbreaking solution combines the power of AI insights with API-based technology, allowing multi-brand retailers to build dynamic, customizable ad platforms while maintaining full control of their first-party data. With Kevel, retailers can deliver personalized shopper experiences, optimize ad targeting, and unlock predictive insights to stay ahead in an ever-evolving market.


JOB OVERVIEW:


Kevel is seeking a strategic and execution-focused Vice President of Sales, Americas to lead and scale our revenue organization across the United States and Canada. Reporting directly to the COO, this leader will own regional revenue strategy and performance, expand Kevel’s footprint across retailers and commerce partners, and build a world-class enterprise sales organization within the rapidly growing retail media ecosystem.


This role requires a true player-coach: a hands-on enterprise seller who can close complex, multi-million-dollar infrastructure deals while also building the team, systems, and operating rigor required to scale. The VP of Sales will be a key member of the leadership team, shaping go-to-market strategy, influencing product direction based on market feedback, and positioning Kevel as the leading API-first retail media infrastructure partner.


LOCATION: Remote - United States. This position is 100% remote. Applicants located anywhere within the United States (Eastern or Central Time Zones preferred) are encouraged to apply. Applicants must be legally eligible to work within the United States.


PAY TRANSPARENCY: Kevel uses external, third-party market data to determine compensation for all open positions. Our compensation philosophy is based on the candidate’s specific working location and experience level. This means that we will take a no negotiation approach in our recruitment and offer processes. We believe this is an important step in living our value of embracing diversity while underlining our commitment to fair, equitable and inclusive pay practices.


The base salary for this position ranges from $200,000–$250,000 USD. In addition, this role is eligible for performance-based variable compensation, including leadership bonus and sales commission, offering significant total earnings potential.


An exact base salary offer for this position will be determined based on the candidate's working location and experience level, in relation to our existing team. In regards to candidate location in the US specifically, Kevel currently uses validated external data sources to determine which US locations are considered higher cost of living metropolitan areas compared to others. Candidates are welcome to reference the following chart to get a general sense of where they may fall within the pay range based on US location.


Highest Cost of Living Locations (Top of pay range)

Mid Tier Locations 

(Middle of pay range)

US Average Locations 

(Bottom of pay range)

San Francisco Bay Area, CA

New York, NY (+NJ)

Honolulu, HI

Boston, MA (+CT, RI)

Washington, DC (+MD)

Los Angeles, CA 

Seattle, WA

San Diego, CA

Chicago, IL

Portland, OR

Miami, FL

All other locations


All compensation packages include the additional benefits as described in the 'Why you'll love working with us' section below. We also have a transparent ‘Total Rewards Philosophy’ we’d be happy to share with you which describes our overall approach to compensation and benefits in full detail! Our recruitment team can share more about this with you in an initial phone interview and will be happy to answer any questions you have related to compensation at Kevel! 


WHAT YOU'LL ACCOMPLISH:

  • Revenue & Market Expansion
    • Own and deliver U.S. and Canada revenue targets, driving net-new enterprise customer acquisition and strategic account expansion.
    • Expand Kevel’s presence across retailers, marketplaces, and commerce partners building retail media networks.
    • Develop and execute a focused go-to-market strategy aligned to target segments, ICPs, and strategic verticals.
    • Act as executive sponsor on key accounts, strengthening long-term strategic partnerships.
  • Enterprise Sales Execution:
    • Serve as a player-coach, personally leading and closing high-value, complex deals while building a scalable sales motion.
    • Lead the full enterprise sales lifecycle — from executive-level prospecting through deal structuring, negotiation, and close.
    • Navigate multi-threaded sales cycles involving C-level stakeholders, product teams, procurement, legal, and technical buyers.
    • Provide accurate forecasting and pipeline visibility, establishing operational rigor and revenue predictability.
  • Team Leadership & Scale
    • Recruit, develop, and lead a high-performing team of Account Executives and Strategic Account Managers.
    • Establish clear KPIs, accountability structures, and coaching frameworks that elevate performance.
    • Build scalable processes across prospecting, qualification, deal strategy, pricing, and expansion.
    • Foster a high-performing, inclusive, and equitable culture aligned with Kevel’s values.
  • Cross-Functional & Strategic Leadership
    • Partner closely with Marketing, Product, Solutions Architecture, and Customer Success to refine positioning, pricing, and packaging.
    • Translate market and customer insights into actionable feedback for product and executive leadership.
    • Represent the voice of the customer at the leadership level and contribute to company-wide strategy.
    • Monitor competitive dynamics and retail media trends to inform positioning and differentiation.


SKILLS YOU'LL BRING WITH YOU:

  • 10+ years of progressive enterprise sales experience, including senior sales leadership in high-growth SaaS or infrastructure businesses.
  • Deep expertise in retail media, digital advertising technology, commerce enablement, or API-driven platforms.
  • Proven success selling complex, technical solutions (e.g., APIs, ad serving platforms, monetization infrastructure) to enterprise retailers, marketplaces, or commerce organizations.
  • Demonstrated ability to build and scale enterprise sales teams, establish forecasting rigor, and consistently exceed revenue targets.
  • Strong understanding of enterprise procurement, contract negotiations, MSAs, and strategic commercial agreements.
  • Track record of leading multi-million-dollar, multi-stakeholder sales cycles with executive buyers.
  • Operational fluency in CRM systems, pipeline management, sales enablement tools, and data-driven forecasting.
  • Strategic mindset with the ability to operate at both executive and tactical levels.
  • Executive presence and exceptional communication skills, with the ability to influence C-level stakeholders and build long-term strategic partnerships.
  • A customer-centric, high-integrity leadership style that builds trust, accountability, and sustained growth.


WHY YOU'LL LOVE WORKING WITH US:

  • Fully Remote Team: We are a 100% remote work environment with employees located around the world. You are welcome to work from home, one of our offices, a WeWork office, or an equivalent co-working space.
  • Flexible Working Hours: We understand our employees have their own lives, responsibilities and working preferences. We trust our employees to communicate with their managers, and work when they work best.
  • Comprehensive Health Benefits - Kevel provides 100% employer paid medical benefits for our employees and their children, plus comprehensive, affordable coverage for all other dependents.
  • Savings opportunity for the Future: Kevel offers retirement savings plans with employer contributions so employees can save toward future financial objectives. 
  • Rest and Relaxation: Unlimited personal time off - and we mean it! We trust our employees to take the time they need, whenever they need it. We also offer Paid Holidays + a Kevel Holiday Break (from 12/24 - 1/1 every year!)
  • Kevelfest: Our annual corporate retreat! The entire Kevel team gets together once a year for a four - day in - person event filled with collaboration, team building, celebration and fun! 
  • Home Office Stipend: You’ll receive a new windows or mac machine (your choice) + a $500 home office allowance to purchase what you need to set up your work space properly!
  • Parental Leave Support: We support all parents with salary continuation and benefits when our employees are growing their families.
  • Free press benefitsKevel believes all employees should have access to legitimate news sources. You’ll receive a $300 annual allowance to subscribe to the news source of your choice.
  • You’ll work with an award winning team! We’ve won numerous Best Places to Work Awards for several years and counting! We’ve also won many awards for our Innovation, Business Intelligence, and our best-in-class products (Software of the Year, Cloud Company of the Year, Best Ad Tech and API Innovator). 
  • Full transparency. We embrace transparency and encourage you to read more about what we value through our Company Constitution and Employee Bill of Rights, our About Kevel page, and Careers Page.


Hiring Guidelines by Country: Kevel hires new team members in countries around the world. Some roles may carry specific location-based eligibility requirements. Our Recruitment Team will share the specific benefits that are available in your location, and can help answer any questions about location specific eligibility requirements and benefits after the recruitment process begins. 

ABOUT KEVEL 

Kevel (previously Adzerk) offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to helping publishers drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. 

Kevel was founded in 2010 in Durham, North Carolina. We embrace remote working culture with our entire team being spread across the United States, United Kingdom, Portugal and Singapore! Kevel is proud to be an inclusive workplace with one goal in common — we want to make the internet a better place. 


ALL APPLICANTS ARE WELCOME, EXACTLY AS YOU ARE


We’re building a global community - one that’s safe for people of all backgrounds and walks of life. Our policies and way of working are guided by our core values of inclusivity, trust, empathy, and respect. We know we have more work to do, but firmly believe that our work is at its best when everyone feels free to be their most authentic selves. Kevel is an equal opportunity employer, and we’re proud of our ongoing efforts and commitment to creating a diverse, inclusive, and transparent workplace where everyone feels respected, heard, safe and accepted. At Kevel, we embrace our differences and consider diversity a superpower that drives the success of our organization. Individuals seeking employment at Kevel are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. 

S&M: Sales

Remote (United States)

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