Kline + Company, a market research and advisory firm with offices across the globe, is seeking an experienced and well-rounded Marketing Generalist to work with the Head of Corporate Marketing to project manage, execute and report on marketing activities.    In this position, you will work across the organization to understand corporate and business unit strategy, prioritize goals, and manage resources. You will work with marketing B2B managers on quarterly timelines, tracking activities on Monday.com

The Marketing Generalist will play a pivotal role in the planning and execution of marketing activities. The Marketing Generalist will wear multiple hats and touch all aspects of the marketing spectrum to support the team. 

Responsibilities:

• Work with the Marketing team to plan, develop, and manage an overall email marketing nurture campaigns for different segments of the funnel
• Create various segmented lists and workflows in Pardot to create an automated sequence and flow
• Under the supervision of the Sr. Demand Generation Specialists and in concert with the SEO and Digital Marketing Specialists, provide weekly reporting, A/B test and optimization results
• Using WordPress and other platforms internally is responsible for corporate website updates, customer portal updates and online product inventory.  
• Maintain project management schedule and keep Head of Corporate Marketing up to date on project status. 

Qualifications: 

• A proactive, detail-oriented, and highly organized individual who can juggle multiple projects and deadlines.
• Experienced in social media management, marketing, content creation, and analytics tools (e.g., Monday.com, LinkedIn, Pardot/Salesforce, Google Analytics, Canva, SEMRush, Meltwater or similar platforms).
• A strong communicator with excellent writing skills and the ability to craft compelling content for different audiences.
• Bachelor’s degree or 2+ years of experience focused on B2B marketing or demand generation
• Proficiency with MS Office, with Salesforce and Pardot experience strongly preferred
• Strong project management skills with good attention to detail
• Analytical and data-driven, with experience tracking campaign performance and optimizing engagement strategies.
• Tech-savvy and comfortable navigating different platforms and automation tools.
• A team player who thrives in a fast-paced, collaborative environment and enjoys problem-solving.
• Patience and can work through ambiguity. 

Kline + Company is a global market research and advisory firm with core competencies in the Energy, Chemicals, and Beauty sectors. For more than 65 years, Kline continues to empower clients to make informed decisions that drive business growth with an unparalleled depth of industry expertise, extensive research capabilities and data driven insights.