About Klir

We are hiring to make water better!

For too long, utilities have had to manage water through fragmented systems, siloed data, and workflows held together by institutional memory. As costs rise, teams shrink, and operational decisions demand real-time clarity, connected data is no longer a nice-to-have. It’s essential.

At Klir, our mission is simple: Make Water Better.

We believe the future of water is generative - built on connected data, clear workflows, and operational continuity. Klir is the Operational Data Hub that unifies sampling, monitoring, permits, backflow, and reuse into one connected view of the utility. When data, systems, and decisions finally flow through a single hub, teams gain the confidence, control, and time they need to focus on what actually moves water forward.

Backed by Insight Partners, Bowery Capital and Spider Capital, Klir is one of the fastest growing companies in the digital water space. Utilities consistently tell us that Klir has transformed the way they work.

As we enter our next phase of growth, we are hiring a Go-To-Market Intelligence Architect to fundamentally upgrade how we identify, target, and engage the right accounts and buyers across our strategic and transactional GTM motions.

Location: This position is hybrid-based in Toronto.

Role Description
Why this role exists. 

Klir operates in a complex market with long buying cycles, multiple stakeholders and distinct go-to-market motions. As we scale, precision matters more than volume.

We work with a wide range of GTM data sources including conference interactions, public utility records, partner data, HubSpot and third-party enrichment. The opportunity now is to turn that breadth into sharper insight.

We want to clearly understand:

• Which accounts are the best fit for Klir
• Which personas are active influential or missing within target utilities
• Which accounts warrant account-based investment vs demand-driven engagement
• Which signals consistently correlate with pipeline velocity and revenue

This team member will be driven to build that clarity. You will turn fragmented and imperfect inputs into a coherent GTM intelligence system that helps your teammates focus effort where it matters and move faster with confidence.

If you’re excited by a role that goes beyond dashboards and reporting — one that’s hands-on, built from the ground up, and intellectually challenging — read on.

Role overview

The Go-To-Market Intelligence Architect owns how Klir defines and validates its target audience.

You will work across marketing, sales and revenue operations to build the intelligence layer that sits underneath GTM execution. Your work will directly influence where the company invests time, money and attention.

You will be expected to challenge assumptions, test ideas quickly and replace intuition with data-backed evidence.

Responsibilities

1. ICP Definition and Account Targeting

Outcome: Klir knows who to go after and why.

• Help define and continuously refine Klir’s ICP across strategic and transactional motions
• Build account tiering models that distinguish ABM targets from demand-led targets
• Map persona presence and influence within target accounts
• Maintain TAM, SAM and target account and contact lists as living assets used by GTM teams

1. Data Unification and Enrichment

Outcome: One reliable view of each account.

• Consolidate data from conferences, public records, CRM and enrichment tools
• Normalize and de-duplicate account and contact data across sources
• Use AI and automation to enrich accounts and personas at scale
• Create a clear account-level truth that feeds HubSpot and GTM workflows

1. Signal and Intent Generation

Outcome: Targeting decisions are driven by behavior not opinion.

• Partner with Marketing to design campaigns focused on learning and signal generation
• Instrument ads, email content, webinars and events to test audience relevance
• Translate engagement into account-level and persona-level intent signals
• Help prioritize ABM plays, outbound focus and follow-up strategy using data-backed evidence

Running campaigns to see who engages and who does not is part of the job. The signal is the outcome.

1. Measurement and Feedback Loops

Outcome: Decisions are grounded in facts not debate.

• Track which segments drive pipeline velocity and wins
• Identify weak assumptions, dead segments and wasted effort early
• Feed learnings back into targeting messaging and campaign design
• Support leadership with clear insight into what is working and what is not

1. CRM Quality as a Result

Outcome: HubSpot accelerates execution instead of slowing it down.

• Improve CRM data quality through structure automation and process
• Set up alerts and checks that surface data issues early
• Ensure HubSpot reflects GTM intelligence rather than becoming a dumping ground

Requirements (Sound like you?)

You are early in your career but hungry for real ownership.

You enjoy ambiguity, imperfect data and hard questions. You are comfortable questioning assumptions including those made by senior people. You would rather test an idea than defend it. You are excited at the prospect of having your insights help senior executives and the board make decisions. Ultimately, you want your work to change decisions, not just generate reports.

Skills and Experience

You do not need to tick every box, rather you do need to recognize yourself in this list.

• You enjoy working with incomplete, inconsistent and sometimes wrong data
• You are comfortable forming a hypothesis, testing it and changing your mind quickly
• You actively use AI tools to accelerate research, enrichment and analysis rather than doing everything manually
• You can work in Excel or Google Sheets at a level where others rely on you to structure problems
• You are curious about how sales and marketing actually work, not just how they are supposed to work
• You are comfortable questioning assumptions and explaining why they do not hold up
• You can turn analysis into a clear point of view that helps someone decide what to do next
• You are motivated by impact and learning more than perfectly polished outputs

This role is not a fit if you prefer:

• Clean data handed to you
• Well-defined problems with known answers
• Spending most of your time building dashboards
• Being told exactly what analysis to run

Experience That Helps But Is Not Required

• Exposure to SaaS GTM, RevOps, Sales Ops or Marketing Ops environments
• Experience working with CRM data such as HubSpot as well as publicly available data sources
• Experience using enrichment tools, Clay or AI-assisted research workflows
• Experience supporting account-based or persona-based GTM efforts
• Background in consulting, analytics or operations where problem framing mattered

We care more about how you think and learn than the exact path you took to get here.

What Success Looks Like

Within 6 to 12 months:

• Klir has a sophisticated, targetable, mature, shared and defensible definition of its best accounts
• Targeting decisions are backed by data and observed behavior
• Campaigns generate learning even when they fail
• GTM teams spend less time debating lists and more time closing deals

Our Commitment To You

Meaningful Impact

Your work directly supports the people responsible for delivering safe drinking water and managing wastewater for millions of people.

Hybrid Flexibility

Work in a hybrid model based in Toronto, balancing in-person collaboration with focused remote work.

Strong Team Culture

We value honesty, accountability, and collaboration. We take our mission seriously while supporting one another and enjoying the work.

Growth & Development

You’ll gain hands-on experience across demand generation and performance analytics, developing the skills to connect data, campaigns, and revenue outcomes, with room to take on broader growth initiatives over time.

Our Values

Honesty. Audacity. Unity. These guide how we work with customers and with each other.

Commitment to Your Growth

Coaching and development to build a long-term sales career.

Compensation & Timing & Travel

• Salary: CAD $80,000 - CA$100,000 annually
• Benefits: Canadian benefits package, unlimited vacation, MacBook
• Travel: Occasional traveling for company events and conferences
• Timing: Immediate opening