About LAKE

LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together. 

About the role

The Sales and Visual Lead is key in supporting store sales by ensuring smooth daily operations and delivering a welcoming customer experience. You’ll help create an organized, on-brand environment where product presentation and service are consistently polished. With a focus on both visual excellence and hospitality, you’ll help ensure the store runs seamlessly and leaves a lasting impression on every customer.

You will...

• (Sales) Engage with clients in store and create inspirational, on-brand shopping experiences, actively listening to clients' needs and providing personalized recommendations 

• (Visual) Deliver an on-brand shopping experience through execution of window displays and in store merchandising 

• (Lead) As part of the store leadership team, assist in opening and closing duties, coaching associates, resolving customer complaints, and leading the team to success.  

• The Sales and Visual Lead reports to the Store Manager and is a partner to the Visual Manager (a remote corporate employee). 

You should have...

• 3+ yrs retail experience, preference for prior key-holder/assistant manager background 

• Strong sales skills with proven ability to meet and exceed targets 

• Ability to work in a fast-paced environment, multitask and handle multiple responsibilities 

• Education/experience (including internships) related to visual merchandising 

• Great eye for detail and visual merchandising 

• Excellent communication skills, with the ability to engage customers 

• Actively gives/receives feedback, takes an active role in the professional development of the team 

• A passion for the LAKE brand and aesthetic  

• Positive demeanor 

• Flexible availability including evenings and weekends 

When performed in New York State, the hourly range for this role is $22/ hour- $28/ hour, depending on skills and experience. This range reflects the local cost of living and company guidelines.