Company Overview

Unity MSK is a national management services organization platform dedicated to supporting practices that offer the full continuum of musculoskeletal and orthopedic care. Our goal is to empower physicians with the resources, technology, and expertise they need to provide the best possible patient care. Unity MSKs partner practices currently employ more than 70 clinicians across 21 locations in 4 states. 

Market Overview

The Los Angeles Region is a key strategic market for Unity MSK, consisting of eight locations Angeles, Downtown Los Angeles, Tarzana, and Encino.  These locations offer Comprehensive Orthopedic, Spine, Hand, Pain Management, Podiatry & Therapeutic Care. The LAOSS clinics serve a diverse, densely populated area that spans urban, suburban, and emerging residential communities, offering Unity MSK a strong foundation for both patient care and growth opportunities.

Southern California remains one of the most competitive healthcare markets in the nation, particularly in musculoskeletal and orthopedic services. The region’s dynamic population — from working professionals and athletes to aging adults, managing chronic orthopedic conditions — creates continuous demand for high-quality, accessible, and integrated care.

Given the competitive landscape — including private practices, hospital systems, and urgent care centers — proactive outreach, brand awareness, and relationship management are essential. The Physician Liaison will be pivotal in strengthening relationships with referring providers, expanding referral pipelines, increasing awareness of our full-service continuum and positioning Unity MSK as the preferred musculoskeletal partner throughout the region.

This market is ripe with opportunity for growth through physician engagement, targeted community outreach, and differentiated service offerings focused on patient-centered care.

Role Overview

We are looking for a highly motivated and dynamic Physician Liaison to join our team. You will play a critical role in bridging the gap between our healthcare services and local physician practices. Your expertise will help us enhance physician engagement, foster relationships, and improve patient access to our services through effective communication and education.

Responsibilities

Develop and maintain strong relationships with physicians and healthcare providers to promote our services and enhance referral patterns.

Conduct regular outreach, including in-person visits and virtual meetings, to educate physicians about our offerings and align patient care strategies.

Collaborate with internal teams to address physician inquiries and ensure timely follow-up on referrals.

Gather and analyze feedback from physicians to identify opportunities for improving service delivery and patient care.

Monitor competition by gathering current information on competitor’s activity in the market.

Represent our organization at local healthcare events, conferences, and community engagements to build brand awareness.

Prepare and deliver presentations to physician groups, highlighting our services and the value they bring to patients and practices.

Work with marketing resources including social media branding, advertising, special events, SEO, media relations, community activities, etc.

Maintain accurate and detailed expense accounts within assigned budget.

Required and Preferred Qualifications

Required:

Bachelor's degree in a relevant field; healthcare-related degree preferred.
3+ years of experience in healthcare sales, marketing, or liaison roles, with a proven track record of building strong relationships with physicians.
Be able to identify and prospect for New Business opportunities.
Strong cold-calling experience
In-depth understanding of healthcare systems, medical terminology, and referral processes.

Preferred:

The Ability to independently meet with physicians to market services of Unity MSK.
Familiarity with electronic health record (EHR) systems and healthcare analytics.
Advanced degree (e.g., MBA, MHA) is a plus.
Technical Skills and Relevant Technologies.
Proficiency in CRM software to manage relationships and track outreach efforts.
Strong presentation and communication skills, both verbal and written.
Must possess a proven ability to communicate with and positively persuade others.
Experience with online marketing and social media.
Ability to analyze data and generate insights to inform strategy and decision-making.

Soft Skills and Cultural Fit

Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
Self-starter with a proactive approach to problem-solving and opportunity identification.
Demonstrated ability to work independently and manage time effectively in a remote work environment.
Passion for improving patient care and a commitment to our mission of enhancing healthcare delivery.

Benefits and Perks

We offer a competitive annual salary range of $60,000 - $75,000, along with a comprehensive benefits package that includes:

Commission Plan targeted at 30% of base salary.
Health, dental, and vision insurance.
Vehicle allowance.
Professional environment and development opportunities.

Job Type: Full-time exempt.