The Role

Market Strategy & Evidence-Based Growth

Lead an analysis-driven approach to market selection, segmentation, positioning, and prioritization. Use customer signals, win/loss insights, competitive intelligence, market data, and pipeline performance to decide where Lastwall competes and how we win.

4P Leadership

Own a full 4P marketing mandate:

• Product: Own the business side of product strategy, market requirements, positioning, packaging, and roadmap priorities. You will define “where we are going” and partner closely with Engineering on “how we get there.”
• Price: Refine pricing, packaging, and value architecture for defense, government, and critical infrastructure buyers.
• Place: Grow channel, partner, market-entry, and route-to-market strategy across Canada and the U.S.
• Promotion: Build new campaigns, content, events, PR, and demand programs that convert credibility into qualified pipeline.

Pipeline & Demand Generation

Build repeatable demand across Canadian government, U.S. federal and defense, and critical infrastructure markets. Develop account-based, partner-led, and campaign-driven programs suited to complex buying groups and long sales cycles.

Positioning, Narrative & Market Presence

Translate Lastwall’s customer wins, accreditations, and product differentiation into clear market positioning. Strengthen our narrative around identity security, Zero Trust, resilience, and sovereign capability.

Cross-Functional Leadership

Work with senior leadership across Sales, Product, Engineering, Customer Success, and Operations to align GTM priorities, direction, and execution. Build modern systems for research, segmentation, attribution, and campaign performance. Operate with leverage through tooling, automation, and repeatable workflows before adding headcount.

What You Bring

• 10+ years in B2B SaaS marketing, ideally in cybersecurity, identity, defense tech, government technology, or regulated markets.
• Proven ownership of pipeline and revenue outcomes, with experience building measurable GTM programs in complex enterprise or public-sector environments.
• Strong 4P generalist capability, with depth in product marketing, demand generation, positioning, pricing, channels, or GTM strategy.
• Experience shaping business-side product strategy, including market requirements, packaging, roadmap prioritization, ICP development, or commercial product direction.
• Comfort in a small but growing company, where strategy and execution both matter and resources must be focused on the highest-leverage work.

Fluency with modern marketing systems, including automation, data enrichment, generative workflows, attribution, performance instrumentation, and evidence-based decision making.

The Opportunity

Lastwall is a Canadian cybersecurity company focused on identity and mission-critical operations across defense, government, and critical infrastructure.

Trusted by the U.S. Department of Defense and the Government of Canada, Lastwall has spent nearly a decade securing sensitive government environments. With FedRAMP® Moderate Authorization, proven traction in the U.S. federal market, and growing demand for sovereign cybersecurity capability, we are entering a defining growth phase across Canada and the United States.

We are hiring a Vice President of Marketing to help turn strong proof points into sustained growth. This is a senior, evidence-based GTM role for a leader who can sharpen our market focus, own product direction, and build a marketing engine that creates qualified pipeline in complex, high-trust markets.

You will run lean at first, with direct ownership, a dedicated team and meaningful upside as the company scales. Create impact first; grow the team deliberately around what works.

Headquartered in Fredericton, New Brunswick, and with offices in Vancouver and Honolulu, Lastwall is positioned to help strengthen North American cyber resilience.

Why Lastwall?

Lastwall offers a competitive executive compensation package, including base salary, performance incentives, and equity participation aligned with the scope and impact of the role. Final compensation will reflect experience, location, and fit with the mandate.

This is an opportunity to join after the product, customers, and proof points are real—but before the next stage of scale is fully built. Lastwall has a proven platform, demanding customers, meaningful accreditations, strong market timing, and new strategic perspective from investors and board leadership.

For the right leader, this is a chance to help build a category-defining Canadian cybersecurity company at the intersection of identity, resilience, sovereignty, and national security.