LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams.  

LawVu is a fast growing New Zealand software company with customers and employees around the globe, including in New Zealand, United States, UK, Australia and Europe and more. Our legal workspace is a category creating software platform that is designed specifically for in-house legal teams. We’re backed by leading venture capital firms, including Insight Partners, Movac and Airtree Ventures.  

We're now looking for a Go To Market (GTM) Engineer to help define, deploy, and manage our agentic workforce across our relevant GTM channels. This role sits at the intersection of Sales, Marketing, and Revenue Operations and will be responsible for leveraging AI-driven automation to enhance prospect targeting, lead engagement, personalization, conversion and pipeline generation. 

The GTM Engineer will help drive the technical implementation, optimization, and scaling of our AI solutions, ensuring seamless integration with Salesforce and other GTM systems. This is a hands-on role requiring strong technical expertise, commercial awareness, deep Sales and Marketing experience, and the ability to partner cross-functionally to maximize pipeline impact. 

What you’ll do… 

• AI agent ownership and orchestration. Working closely with Marketing, Revenue Operations and Sales to define, implement and optimize agentic solutions, executing on required campaigns and actions. 

• Activate Agents could work across chat, email, social and community for both inbound and outbound channels. 

• Monitor and refine agents for personalization, intent detection and handling, conversational flows, data enrichment, and tone / brand. 

• Systems integration and automation. Ensure solutions provided are appropriately integrated within the existing technology stack and meet the performance monitoring and reporting requirements. 

• Partner with Sales and Marketing to define and deploy campaigns that are delivered agentically. 

• At times / as required to act as the human hand-off for an agent, and therefore to engage directly with Prospects via email / calls. 

• Experiment and run tests with new solutions, approaches, models and frameworks to improve GTM metrics, productivity and/or capacity across the team. 

• Stay abreast of emerging technologies in the AI space and collaborate across GTM for how these can be safely used to improve LawVu’s performance. 

• Ensure solutions maintain the appropriate level of compliance, data privacy and internal governance standards. 

What you’ll need… 

• Experience working in a Sales / Business Development Representative, or Marketing Demand Generation role previously. 

• A thorough understanding of Marketing, Sales and revenue generation activities and processes, in particular B2B demand generation and GTM / SaaS metrics. 

• An understanding of AI models, frameworks, agents, chatbots, data integration, RAG, and augmenting humans with these solutions. 

• Demonstrated experience in building and deploying AI agents / agentic solutions. 

• Proficiency with Salesforce CRM is required, with a willingness to further your knowledge in this area. 

• 5+ years experience working with other modern GTM automation tools / platforms. 

• A growth mindset, being curious, data driven and outcome focused. 

• A strong communicator, being able to bridge the gap between business requirements and outcomes to technical solutions and actions. 

• Comfortable working in a fast-paced environment where the “how” is not always known, focused on proactively solving challenges as they emerge. 

Location 

NZ (ideally Wellington, Christchurch or Tauranga), however global / remote for the right individual. 

What sets us apart: 

• Monthly wellness allowance to use on whatever enables you to bring your whole self to work - gym membership, massage, childcare, ...the list goes on! 

• Health insurance cover  

• Extended paid parental leave 

• Extra paid day off on your birthday 

• Share options so you can have a piece of the pie 

• Home office allowance set up for remote employees 

Reports to 

Revenue Operations 

Why LawVu? 

At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and the opportunity to participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life. 

Our team is only as strong as the culture it is built upon. Our core values are: 
 

Inspire and Delight 

We take pride in what we do and go the extra mile to create experiences that inspire and delight our customers. 
 

Move Swiftly 

We do what we say we will do, moving fast to get the right things done to make an impact. 

 
Dig Deeper 

No challenge is too big. With courage we embrace the challenge, learn from our mistakes and share the knowledge 
 

Take Ownership 

With every decision and behaviour, however big or small, we take ownership of it's impact on our business. 

Back yourself. Back others 

We strive to be supportive, honest people who respect each other and build a high level of trust to perform as a winning team. 

Bring your Woo 

Woo is what energises us, brings us joy and makes us unique.  We seek to create a safe environment that fosters bringing your whole self so you can thrive.