For over 30 years, Alder has been a trusted guide for more than 5,000 families across Greater Boston, helping them navigate the aging journey with compassion, clarity, and expert care. Our  life care managers are seasoned social workers and nurses, providing both strategic direction and hands-on support, from coordinating medical care and assessing home safety to attending appointments and facilitating meaningful family conversations.

Deeply rooted in the community, we leverage a broad professional network to connect families with trusted resources and foster collaboration across disciplines. Whether offering occasional consultations or urgent crisis support, we tailor our involvement to meet each individual’s unique needs. At the heart of our work is a simple goal: to help families approach the practical and emotional aspects of aging with confidence.

The Role:

Alder is seeking a dynamic and strategic Marketing Manager to drive the growth and engagement of our community through innovative marketing programs. Reporting to the Head of Marketing and collaborating closely with Operations and Product teams, you will work cross-functionally and with external partners to implement high-impact organic and paid campaigns that increase awareness, acquisition, and retention. This role is a blend of strategic planning and hands-on execution, perfect for a creative and analytical marketer passionate about making a meaningful impact in the health and wellness space.

Who you are:

You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage startup. You’re both creative and analytical and enjoy solving complex problems. You’re comfortable with change, and ready to pivot in response to customer and client feedback and needs. 

You have a strong base of knowledge in acquisition and growth marketing from 4-6 years at a DTC consumer brand.  You’ve scheduled and sent / posted hundreds of brand emails and social posts and know your way around Google Analytics. You’re looking to work in a high-growth, venture capital backed business with great mentors and teachers.

Required skills / experiences:

• Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer.  Prior experience with local marketing is a plus.
• Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI.
• Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV.
• Strong project management skills with the ability to drive both creative and technical aspects
• Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
• Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn
• Excellent written and verbal communication ability

Responsibilities:

• Contribute to organic strategy in partnership with the Head of Marketing
• Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
• Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative 
• Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within senior care and healthcare
• Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
• Think strategically, creatively and analytically to identify new demand generation programs 
• Shape the long-term marketing roadmap, identifying opportunities to define Alder as a thought leader in senior care and healthcare innovation

Alder is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

In accordance with the Massachusetts Pay Transparency Act, the expected pay range for this position is $100,000-$125,000 annually including bonus and equity. Actual compensation may vary based on factors such as licensure, years of experience, and other relevant qualifications.