At LegitScript, we are passionate about making the internet and payment ecosystems safer and more transparent. We help companies of all sizes keep their services legal and safe for consumers. To do this, LegitScript combines big data with the world’s leading team of experts skilled in highly regulated and complex sectors, including transaction laundering detection, pharmaceuticals, online gambling, and more.

The result? Unmatched accuracy and deep risk analysis that identifies which commercial entities play by the rules, and which do not. Our diverse industry partnerships provide unique insights that keep businesses and governments at the forefront of emerging trends. That’s why LegitScript is trusted by the world's largest search engines, internet platforms, payment companies, and regulatory agencies.

General description

We are seeking a highly motivated, creative, and experienced Growth Marketing Manager to develop and own marketing strategy and execution for two of our newest solutions. Your mission is to boost customer acquisition, retention, and expansion by developing compelling value propositions and optimizing the buyer journey through data-driven insights and innovative marketing tactics. 

This role is ideal for an entrepreneurial marketing professional with a proven track record of driving product-led growth in B2B SaaS.

What You'll Do:

• Own and drive inbound lead generation strategies to deliver on key pipeline targets.
• Craft value propositions, buyer personas, and targeted messaging based on both current and emerging customer use cases. 
• Execute, and optimize multi-channel marketing campaigns to drive demand and conversion through digital channels, content marketing, SEO, social media, and paid advertising, ensuring the message reaches the right audience.
• Utilize Salesforce, Intercom, and other tools to manage lead flow, track performance, and maximize lead-to-opportunity conversion rates. 
• Own the marketing funnel from lead acquisition to conversion, ensuring a steady flow of qualified leads to hit monthly and quarterly pipeline goals. 
• Implement growth initiatives for free, trial, and self-serve offerings, optimizing revenue-driving activities like email campaigns, in-app messaging, and targeted content.
• Develop life cycle strategies to promote customer adoption of trial products, drive quick value realization, and increase conversion to paid solutions.
• Design and execute growth programs, including A/B testing, conversion rate optimization (CRO), and customer lifecycle marketing to drive engagement and conversion.
• Oversee content and webinar creation, ad copy, and other marketing collateral to ensure cohesive and high-impact messaging across all channels.
• Partner with sales to create high-value assets like case studies, product demos, and ROI calculators that can aid sales in closing deals.

What You'll Bring:

• 5+ years of experience in growth marketing or demand generation within a B2B SaaS environment, with a focus on driving inbound lead generation and conversion.
• Proven hands-on experience with marketing automation and CRM platforms, particularly Salesforce, Marketo, and Intercom.
• Experience managing third-party resources, including digital agencies, content writers, and freelancers to scale marketing efforts. 
• Deep understanding of B2B marketing, demand generation, and lead nurturing strategies.
• Familiarity with content marketing, SEO, and SEM best practices.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives concurrently. 
• Data-driven with experience analyzing performance metrics and adjusting strategies based on insights.
• Exceptional written and verbal communication skills.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Please note that visa sponsorship is not available for this position. We cannot support international remote work.

In addition to competitive salaries, full-time employees enjoy a great benefits package:

• Multiple Medical plans (one with $0 employee premium option), Dental & Vision plans
• 401k with company match and immediate vesting
• Generous paid time off package and 11 paid holidays
• And much more!

If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in LegitScript’s mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.