ABOUT US

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it, we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance. 

At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance, you’ll go far at Vivazen.

WHAT YOU’LL DO

The Director of Field Marketing leads our national activation strategy, overseeing all in-market programs (sampling, events, partnerships, and retail marketing) that drive trial, awareness, and lead to measurable revenue growth. This role works closely with sales leadership to ensure every activation supports sell-through, repeat purchase, and sustained velocity at retail.

We’re seeking a marketing leader with strategic vision and operational discipline—someone who understands both how to attract consumers through creative, brand-right activations and how to measure the financial impact behind them. You’ll build a field marketing function grounded in ROI, efficiency, and market insight, ensuring every initiative delivers measurable results for both the business and the brand.

WHO YOU ARE

• Commercial Strategist – You know how to connect brand marketing to business outcomes. You understand how in-market activity translates to sales, velocity, and consumer retention, and you design programs that prove measurable ROI across every activation. 
• Financially Fluent Marketer – You think in both creative and commercial terms. You know how to budget, forecast, and analyze performance data to ensure that each dollar invested delivers a clear return. You are comfortable discussing metrics like VPO, redemption rate, and conversion alongside engagement and awareness. 
• Audience-Centric Operator – You understand how to select events and partnerships that align with the brand’s target consumer and positioning. You focus on consumption-driven opportunities—not vanity activations—ensuring that every experience matches the right audience, message, and retail objective. 
• Remote Execution Expert – You know how to run high-quality events from afar—hiring the right people, setting clear expectations, and ensuring every activation reflects the brand at its best. You manage distributed teams with structure, communication, and consistency, maintaining accountability and delivering successful execution in every market.
• Cross-Functional Leader – You work closely with sales, digital, and finance to connect field performance with broader business objectives. You share real-time market insights, identify growth opportunities by channel or region, and collaborate on programs that improve sell-through, promotional ROI, and consumer conversion. You ensure that every activation supports both brand strategy and commercial outcomes.
• Data-Driven Decision Maker – You use data to guide priorities, refine tactics, and report outcomes. You believe marketing success is proven through repeat purchase, market growth, and consumer lifetime value—not just impressions or attendance. 
• Operationally Excellent – You can build disciplined systems, processes, and teams that can scale. You hold yourself and others accountable for execution quality, efficiency, and results. 

RESPONSIBILITIES

Team Management & Development:

• Build, lead, and mentor a high-performing field marketing team accountable for measurable impact in trial, conversion, and retail growth.
• Partner with agencies and contractors to scale activations while maintaining brand and financial discipline.
• Train field teams on product knowledge, compliance, data collection, and consumer engagement best practices.

Event Strategy & Execution:

• Identify, evaluate, and secure participation in high-impact events and sponsorships to grow brand visibility within key markets.
• Develop and execute on-brand, experiential marketing campaigns, from pop-ups and trade shows to local festivals and wellness events.
• Coordinate logistics for event activations, including equipment, materials, staffing, and promotional items.

Localized Partnerships:

• Research and establish partnerships with local businesses, wellness centers, influencers, and other community organizations to support brand exposure.
• Build and maintain strong relationships with partners, ensuring mutually beneficial opportunities for consumer engagement.

Consumer Data Collection & Analysis:

• Develop strategies to collect consumer data and feedback from offline events, ensuring integration with online marketing for a seamless customer journey.
• Collaborate with digital marketing and analytics teams to track consumer acquisition, engagement, and conversion metrics from field marketing activities.
• Use insights from consumer data to optimize future activations and refine targeting strategies.

Budgeting & Performance:

• Own the field marketing budget and ensure each investment drives quantifiable business return.
• Build forecasting and reporting models that track spend against revenue lift, profit contribution, and cost per acquisition.
• Set clear objectives, KPIs, and performance metrics for field marketing initiatives, providing regular reports on outcomes, learnings, and recommendations.
• Monitor competitor activities and industry trends, bringing innovative ideas to keep our brand experiences fresh and relevant.

Experience Innovation:

• Drive the creation of new, immersive brand experiences that resonate with target consumers and set our brand apart in the dietary supplement category.
• Encourage a culture of innovation within the field marketing team, exploring unique ways to engage and delight consumers.

REQUIREMENTS

• 5+ years of progressive field marketing experience within a CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements. 
• Strong understanding of compliance and regulatory requirements in the CPG sector.
• Proven experience in developing and executing successful marketing campaigns and converting product samples into sales opportunities.
• Proven experience in managing field marketing agencies and teams across multiple markets.
• Excellent project management and organizational skills, capable of handling multiple initiatives simultaneously.
• Financially fluent and data-driven, with the ability to analyze performance metrics, forecast impact, and optimize budget allocations.
• Exceptional communication and interpersonal skills for building relationships with partners.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required   
• Ability to travel as needed for key markets and events. ~50%

LOCATION

• Southeastern U.S. (preferably in a major city in Georgia, Texas, or Florida)
• Travel - 30-50%

COMPENSATION

An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this role. 

About the role

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What you'll do

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Qualifications

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