ABOUT VIVAZEN / WHO WE ARE

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it, we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance. 

At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance, you’ll go far at Vivazen.

WHO WE’RE LOOKING FOR 

We are seeking a strategic and analytically driven Consumer Insights Manager to help understand the needs, behaviors & perceptions that drive consumers. This role is responsible for turning insights into action, supporting cross-functional initiatives like consumer segmentation, brand positioning, messaging strategy, package development, innovation formulation, and more. The ideal candidate has a strong market research & tactical operations background, with experience designing & executing both quantitative & qualitative methodologies that effectively address complex business challenges, synthesizing insights from research results & supporting data sources into cohesive narratives, and influencing key decisions across the organization.

RESPONSIBILITIES/WHAT YOULL DO  

• Consumer & Brand Research
• • Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
  • Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
  • Manage relationships with external research vendors and agencies
  • Monitor emerging consumer trends, cultural shifts, and competitive activity
• Insights & Analysis
• • Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
  • Identify patterns, opportunities, and growth drivers across consumer segments
  • Translate research findings into clear insights and strategic recommendations
• Business Strategy & Decision Support
• • Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
  • Support product development, brand positioning, and go-to-market strategies with data-driven insights
  • Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
• Communication & Storytelling
• • Create compelling presentations that communicate insights in a clear and actionable way
  • Present research findings to leadership and cross-functional stakeholders
  • Act as the voice of the consumer within the organization
• Insights Operations
• • Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
  • Evaluate and implement new research methodologies and tools
  • Ensure the integrity, accuracy, and ethical use of consumer data
  • Maintain an organized research repository for efficient sharing across the organization

REQUIREMENTS/ WHAT YOU’LL BRING 

• • 5–8+ years of experience in consumer insights, market research, analytics, or related roles
  • Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
  • Proven track record translating research into business strategy, ideally both on the vendor & brand side
  • Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
  • Master’s degree or advanced research training is a plus

NICE TO HAVE

• • Strong knowledge of quantitative and qualitative research methodologies
  • Ability to analyze large data sets and synthesize insights from multiple sources
  • Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
  • Strong storytelling and presentation skills
  • Excellent project management and cross-functional collaboration skills
  • Deep curiosity about consumer behavior
  • Strategic thinker with strong business acumen
  • Comfortable working in fast-moving, ambiguous environments
  • Ability to balance data rigor with practical decision making

WHAT SUCCESS LOOKS LIKE

• Insights that directly influence product innovation, marketing strategy, and growth initiatives
• Clear understanding of consumer segments, motivations, and purchase drivers
• Efficient & cost-effective research programs addressing complex business questions
• Strong adoption of consumer insights & familiarity in decision-making across the organization
  
  

LOCATION

● Remote (US or Canada)

● Travel approximately 10%

COMPENSATION

This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.