Liminal is a global market intelligence and strategic advisory firm specializing in digital identity, financial crime and compliance, and IT security technology solutions across industries while also catering to the private equity and venture capital community. Founded in 2016, Liminal offers strategic and analytical services supporting executive decision-making at all product and business lifecycle stages. We advise some of the world’s most prominent business leaders, investors, and policymakers on building, acquiring, and investing in the next generation of solutions and technologies. We provide access to proprietary data and analysis, strategic frameworks, and integrated insights on the industry’s only market intelligence platform. 

Every major company in the world has started focusing on the next generation of digital identity technologies as a necessity for continued growth and security. Our team works with a myriad of organizations, from Fortune 100s to startups, across industries including financial services, technology, telecommunications, and the P2P economy. At Liminal, we help businesses build solutions, execute strategies, invest intelligently, and connect with key decision-makers. We know that it’s in the sharing of discovery and insights that groundwork is laid, problems are solved, and entire sectors advance at the speed of light. Keeping information to ourselves delays progress for all. At Liminal, we don't just respond to the market; we define it.

About the role

As a Business Development Representative (BDR) at Liminal, you will be instrumental in growing our research business by identifying, engaging, and conducting outreach with high-priority research contacts for analyst briefings. You will initiate outreach efforts, set up client analyst briefings, and manage the early stages of the sales process. This role will work directly with our research, market intelligence, and sales teams. This role is ideal for a proactive, detail-oriented individual who can communicate effectively and contribute to our mission of advancing digital identity, cybersecurity, and financial compliance sectors through research insights.

What you'll do

Client Outreach and Engagement

• Generate outbound leads by identifying and contacting potential research contacts through email, LinkedIn, and other outreach channels.
• Build initial relationships with prospects, understanding their needs and introducing them to Liminal’s research team.
• Coordinate and set up briefing sessions to engage potential clients and present Liminal’s research value.
• Manage our analyst briefing survey collection process, including leading the hand-off with our Market Intelligence team.
• Coordinate a hand-off between our research and sales teams.

Sales Process Coordination

• Qualify leads to ensure alignment with research team needs and facilitate a smooth transition into the sales pipeline.
• Assist in structuring the sales process for research clients by setting expectations, scheduling follow-ups, and tracking engagement.

CRM and Data Management

• Maintain our CRM (HubSpot), keeping data current by updating contacts, adding new leads, and performing ongoing data quality checks.
• Ensure our CRM reflects the latest prospect interactions to optimize the outreach strategy and sales forecasting.

Collaboration and Strategy Development

• Partner with the sales and marketing teams to develop tactics that enhance top-of-funnel demand for research offerings.
• Provide feedback to internal teams on market trends and client needs, contributing to Liminal’s research strategies.

Qualifications

• Education: University degree in Business, Marketing, Communications, or a related field.
• Experience: 2+ years in a business development, sales development, or similar role, preferably in research or advisory services.
• CRM Proficiency: Experience with CRM tools, preferably HubSpot.
• Communication Skills: Excellent written and verbal communication skills in English.
• Attention to Detail: Strong organizational skills and attention to data accuracy within CRM systems.
• Adaptability: Able to work in a fast-paced, dynamic environment; interest or experience in digital identity, cybersecurity, or fintech is a plus.