About Liquid Death

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

About the Job

The Regional Field Marketing Manager (RMM) is responsible for driving Liquid Death brand awareness and trial via retail promotions, sampling and event sales in assigned priority and secondary markets. The RMM will work collaboratively with LD sales team and LD distributor partners to implement brand experiences across local events, partnerships, to increase target customer awareness and build deeper connections with the largest/most valuable distributor partners. This is a remote role reporting directly to the Director, Field Marketing on the Experiential Marketing team. This person will be required to have a home base in the Miami, FL area with the ability to drive within the surrounding region.

Responsibilities 

• Understand the unique challenges of priority and secondary markets and adapt national marketing plans to help drive sales at retail and events  
• Negotiate, execute and evaluate partnership and sampling & sales opportunities across local events, festivals and venues 
• Increase brand awareness and drive trial by securing on-brand, local sampling opportunities
• Become a collaborative partner with regional high volume distributors to maximize distributor investment, alignment and retail execution
• Generate partnership leads across local events, festivals, venues and on-premise 
• Responsible for local budget management/expenses and adherence to corporate fiscal guidelines/policies
• Monitor competitors, identify market nuances and reports/shares relevant activity and information
• Ability to work some nights and weekends. 

Knowledge, Skills, & Experience 

• Excellent interpersonal skills
• Demonstrate a unique enthusiasm for life represented by a passion for cultural experiences across action sports, street art, music hip-hop/rap, punk/rock, and nightlife.  Have the ability to leverage these passions into appropriate activities for Liquid Death
• Mandatory knowledge and experience negotiating sponsorship agreements with ability to measure ROI.  
• Strong Local connections to market is preferred
• Ability to anticipate and solve logistical challenges before they occur. 
• Exhibit high sense of urgency, be well organized, possess a great attitude, be a team player and have the ability to build strong working relationships with all internal and external stakeholders
• Ability to inspire confidence and quickly capture the trust and respect of team/ business partners
• Impeccable written and verbal communication skills including presentation and negotiation
• Excellent organization & communication skills, ability to multi-task and work within ambiguity and high pressure situations
• Experience leading and managing brand ambassadors
• Creative mind and prior successes in driving the creative process
• Bilingual (English/Spanish) preferred

Requirements

• 4+ years of experience in grassroots marketing and/or sales merchandising, with prior experience in CPG preferred
• Live in Miami, FL area
• Bachelors Degree

Physical Requirements

• Ability to lift up to 25 lbs
• Lifting product cases and event supplies
• Willingness to travel up to 30% 
• Valid driver's license with access to a registered vehicle. Vehicle stipend and fuel card will be provided until given company car.

The typical salary range for this position is: $80,000 - $98,000 

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.