About Liquid Death

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

About the Job

The Sales Execution Manager (SEM) is responsible for collaborating with distributors to drive sales, ensuring consistent brand messaging, and optimizing in-store execution. The SEM owns local market execution, performance tracking, and issue resolution in assigned distributor accounts. The SEM spends 30% of time on administrative work and 70% in the field.

Location Requirement: Candidates must be based in or near Denver, CO to be considered for this role.

Responsibilities 

Distributor Partnership Management:

• Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives.
• Develop relationships with NA Brand Managers within local distributor partners (DP).
• Benchmark and establish clear expectations for DP performance.
• Create systems for DPs to drive KPI’s and brand revenue goals.
• Analyze the distributor structure & making recommendations to the DP. 

Brand Messaging: Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging.

In-Store Execution: Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards.

Data Analysis & Forecasting: Use VIP data to track distributor performance and support accurate purchase order forecasting.

KPI & Performance Tracking: Support the management of key performance indicators related to distributor sales growth and in-store execution.

P&L Management: Create accurate and timely forecasts for case volume, spending & profitability

FSR/Merchandiser Training & Development (If Applicable): Lead training for Field Sales Reps (FSRs) to enhance selling capabilities and brand alignment. Manage training programs for merchandisers to ensure effective product placement and promotional execution.

Knowledge, Skills, & Experience 

Education & Experience:

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing
• 3+ years of sales experience within the Beverage and Distributor Sales Environment
• 2+ years of experience displaying leadership skills preferred

Essential Knowledge, Skills and Abilities:

Effective Communicator: You will need to convey brand messaging and market strategies clearly to distributors and internal teams. You should be able to articulate Liquid Death’s unique value proposition and align stakeholders around brand objectives.

Adaptable: The ability to adjust to changing local market dynamics, priorities, and distributor needs is crucial. You'll be required to remain flexible and respond quickly to market shifts and challenges.

Brand Advocate: Passionately promote the Liquid Death brand, inspiring distributor partners to invest in its success. You will embody the brand’s values and narrative to motivate partners and maintain enthusiasm for Liquid Death's mission.

Detail-Oriented: Pay close attention to the data and store-level nuances. You must be attentive to details, particularly in analyzing sales data, forecasting POs, and ensuring in-store execution meets the highest standards.

Leadership Skills: Provide coaching, mentorship, and constructive feedback to drive performance and development in team members and/or distributor partners.

Business Acumen: Experience in strategic planning, KPI tracking, market analysis, and financial problem-solving, using data-driven insights to identify growth opportunities.

Systems: Proficiency in VIP, Karma, Excel, PowerPoint, IRI, and Nielsen, with strong capability in data analysis and reporting.

Presenting: Strong written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences.

Valid driver's license & Clean Motor Vehicle Record (MVR): with no major violations

Physical Demands:

• Able to travel up to 30%
• Ability to stand in store and sit in a vehicle for extended periods of time
• Ability to carry equipment and product up to 50 lbs 
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes

The typical salary range for this position is : $80k - $98k

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.