Location: remote USA anywhere 

Reports to: Chief Retail Officer 

Travel Required: up to 75% domestic travel as needed 

Direct Reports: 5

Indirect Reports: 70+

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need.

The Vice President, Direct Store Delivery (DSD) and Distribution will meet and lead the high growth sales initiative for the distributor sales team at Liquid Death.  This key leadership role will be responsible for leading the execution of the retail strategy with Liquid Death’s wholesaler network to achieve or exceed sales targets.  

Key Responsibilities: 

• Responsible for development and execution of strategic plans to achieve/exceed sales targets and to expand the company’s customer base through improving and expanding distribution and increasing market share.
• Understand and report roll-up of the P&L across wholesalers and products to deliver positive financial performance versus plan 
• Lead the Field Sales and Distribution organization through performance management, leadership development, and ensuring top talent is in place.
• Collaborates and establishes strong working relationships cross-functionally including National Account team, retail, operations, finance, and marketing teams.
• Stay in front of changing market conditions, market trends and guide management in developing short-term and long-term sales strategies and business objectives.
• Performance Metrics: Establish Distributor KPI’s, track performance, leverage incentives and continuously optimize field sales and distribution strategies to maximize growth
• Retail Execution: oversee field sales teams to manage wholesaler instore merchandising display execution and overall brand presence with key retailers
• Distribution Management: Strengthen and expand partnerships with distributors, wholesalers, and retail partners to ensure seamless execution and market coverage

Qualification Requirements: 

• Bachelor’s Degree in Business or related field preferred
• A minimum of 10+ years of Director level sales leadership experience in relatable beverage distribution environment managing a wholesaler network previously with a minimum of 25+ direct/ indirect reports required  
• Experience setting, tracking & measuring KPI’s and measuring progress vs. plan

• Ability to plan and forecast sales growth
• Strong financial acumen, organizational & analytical skills
• Excellent negotiation and influencing skills  
• Sound understanding of Nielsen, IRI data and ability to derive business insights (consumption/ scan data)
• Advanced presentation skills to present at the C-level 
• Strong leadership skills to provide performance management, mentoring, training & constructive feedback
• Ability to work with cross functional teams across organizations to achieve results
• Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical 
• Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Willingness to travel up to 75% 

The typical salary range for this position is: $183,000 - $275,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

#LI-REMOTE

#LI-EA1