About The Lisinski Law Firm

Firm Mission Statement

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

About the role

We are seeking a motivated and results-driven Sr Demand Gen Specialist to join our marketing team. This role will focus on creating, optimizing, and analyzing digital advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and other digital advertising channels. The ideal candidate should have a strong understanding of paid media strategies and be able to leverage data to drive performance, improve ROI, and support the company's overall digital marketing objectives.

What you'll do

1.        Campaign Strategy & Planning:

o    Develop and execute paid media campaigns across digital advertising platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) to support business goals and objectives.

o    Collaborate with the demand team to define target audiences, messaging, and campaign objectives.

o    Set up and manage ad budgets, ensuring cost-effective use of resources.

2.   Campaign Management:

o    Create, launch, and monitor digital ads campaigns, ensuring they are optimized for performance.

o    Conduct A/B testing for ad copy, creatives, landing pages, and targeting strategies.

o    Continuously monitor campaigns to identify trends, optimize performance, adjust bids, targeting and ad copy to achieve KPIs.

3.   Optimization & Reporting:

o    Provide regular reports on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).

o    Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI.

4.   Content Collaboration:

o    Work closely with the design and content teams to create engaging and high-converting ad creatives and copy.

o    Ensure all creatives are aligned with brand guidelines and best practices.

5.   Market Research & Trend Analysis:

o    Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing.

o    Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity.

6.  Budget & ROI Management:

o    Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI.

o    Work with leadership to align on ad spending with overall business goals.

Technical Skills

• Proficient in Google Ads Manager, Facebook Ads Manager, and related digital ad platforms.
• Familiar with SEO/SEM principles and experienced in campaign tracking/reporting using tools like Google Tag Manager and UTM parameters.

Analytical Skills & Reporting

• Strong data analysis skills with the ability to build scalable data models, identify trends, and make data-driven decisions.
• Proficient in creating dashboards, reports, and visualizations using BI tools such as Tableau, Power BI, and Looker to deliver actionable insights.

Cross-functional Collaboration:

• Skilled at collaborating with creative teams to develop compelling ad copy, visuals, and continuously optimize campaign messaging and structure.
• Excellent verbal and written communication abilities to effectively engage with internal teams and stakeholders.

Qualifications

• 5+ years of hands-on experience managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.
• Strong track record of driving ROI using performance metrics, KPIs, web analytics tools (e.g., Google Analytics, Facebook Insights), and A/B testing methodologies.
•  Experience in Multicultural/Hispanic media segmentations is a plus.
• Bachelor’s degree in marketing, Business, or related field; relevant certifications a plus.
• Bilingual in Spanish and English a plus, with excellent communication skills in both languages preferred.

Schedule

• Monday - Friday, 8am-5pm Eastern Time