About Luupli

Luupli is a social media app that has equity, diversity, and equality at its heart. We believe that social media can be a force for good, and we are committed to creating a platform that maximizes the value that creators and businesses can gain from it, while making a positive impact on society and the planet. Our team is made up of passionate and dedicated individuals who are committed to making Luupli a success.

Job Title: Director of Design (Equity Only)

Location: Remote

Company Overview: Luupli is a forward-thinking social media platform founded on principles of inclusivity, transparency, and empowerment. We believe in creating a digital landscape where every individual, regardless of background or identity, can thrive and connect authentically. Our mission is to champion equity, reshape the social media landscape, and foster a fairer digital world for all users and creators.

Luupli is a trailblazing social media platform that champions equity, diversity, and inclusivity at its core. Grounded in the belief that social media can serve as a potent catalyst for positive change, we are steadfastly committed to crafting a platform that not only amplifies the voices of creators and businesses but also drives meaningful progress in society and the environment. Luupli started internal testing since June 2024 and getting ready for a commercial BETA testing from December 2024, with the hope of launching fully summer of 2025. We are energized by the transformative potential it embodies. Our team comprises impassioned individuals driven to navigate Luupli toward unprecedented success.

We urge you to immerse yourself in our app’s experience to gain deeper insight into our mission and vision, enhancing your engagement during the interview process.

Position Overview: As the Director of Design at Luupli, you will be at the forefront of defining and executing our creative vision. You will oversee all creative aspects of the platform, ensuring that our visual and experiential elements resonate with our mission and values. This role demands a visionary creative professional with a deep understanding of the social media landscape, exceptional leadership skills, and a passion for driving positive social impact.

Key Responsibilities:

Creative Strategy and Vision:

o Develop and execute a comprehensive creative strategy that aligns with Luupli’s mission and vision.

o Oversee the design and user experience (UX) of the platform, ensuring it is engaging, inclusive, and user-friendly.

o Drive innovation in content creation, visual storytelling, and interactive experiences.

o Ensure all creative outputs maintain a high standard of quality and consistency.

Brand Development:

o Define and evolve Luupli’s brand identity and voice.

o Ensure cohesive brand messaging across all touchpoints, including the app, website, marketing

materials, and social media channels.

o Collaborate with marketing and communications teams to create compelling campaigns that amplify

Luupli’s brand.

Team Leadership:

o Lead, mentor, and inspire a diverse team of designers, content creators, and UX/UI specialists.

o Foster a culture of creativity, inclusivity, and continuous improvement within the creative team.

o Ensure alignment of the creative team’s goals with the broader organizational objectives.

User Engagement and Community Building:

o Develop and implement strategies to enhance user engagement and foster a sense of community on the platform.

o Collaborate with product and engineering teams to create features and experiences that drive user interaction and satisfaction.

o Champion the voices of creators and users, ensuring their feedback is integrated into the creative process.

Qualifications:

o Bachelor’s degree in graphic design, Fine Arts, Marketing, or a related field; Master’s degree preferred.

o Proven experience in a senior creative role, preferably within the tech or social media industry.

o Strong portfolio showcasing expertise in design, UX/UI, and creative direction.

o Exceptional communication and presentation skills.

o Ability to thrive in a fast-paced, dynamic, and remote working environment.

o Passion for Luupli’s mission and values, with a commitment to equity, diversity, and inclusivity.

Skills:

o Visionary thinking and creative problem-solving.

o Expertise in design software and tools.

o Leadership and team development.

o Excellent interpersonal and relationship-building abilities.

o Strong organizational and project management capabilities.

Compensation: This is an equity-only position, offering a unique opportunity to gain a stake in a rapidly growing company and contribute directly to its success.

First Six Weeks: In the first six weeks of the role, the Design Director will:

o Develop a comprehensive creative strategy that aligns with Luupli’s strategic objectives.

o Create and refine design guidelines and brand standards for the platform.

o Oversee the creation of initial marketing and promotional materials for the BETA phase.

o Collaborate with the executive team to ensure all creative outputs accurately reflect the company’s goals and value proposition.