Here at ThreatDown, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

About ThreatDown

ThreatDown is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.

ThreatDown is looking for..

A Senior Director, Product Marketing to serve as the executive leader responsible for defining, scaling, and operationalizing our global product marketing strategy. This role will shape the company’s market narrative, sharpen competitive differentiation, and ensure world-class go-to-market execution across our cybersecurity portfolio.

Reporting into executive marketing leadership and partnering closely with Product, Revenue, Customer Success, Sales Enablement, and Demand Generation, this leader will align market insights to business strategy—translating innovation into revenue impact. You will build and mentor a high-performing product marketing organization while acting as a key voice in strategic planning, portfolio prioritization, pricing and packaging, and analyst engagement.

This is a highly visible, cross-functional leadership role designed for a strategic operator who thrives at the intersection of market insight, storytelling, and commercial execution.

Target Compensation: $200K Annually

What You Will Do:

• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy.
• Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers).
• Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives.
• Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights.
• Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates.
• Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes.
• Ensure messaging consistency across campaigns, web, sales, partners, and field marketing.
• Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion.
• Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness.
• Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning.
• Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership.
• Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training.
• Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price.
• Ensure the field is confident, equipped, and aligned to our core value narrative.
• Build, mentor, and scale a high-performing product marketing team.
• Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth.
• Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

Skills You'll Need to Have:

• 12–15+ years of B2B SaaS product marketing experience, with deep expertise in cybersecurity (endpoint security, EDR/MDR, threat detection and response, managed security services).
• Proven experience leading and scaling high-impact product marketing teams in high-growth environments.
• Demonstrated success owning company-level positioning, GTM strategy, and competitive differentiation in complex markets.
• Strong executive presence with the ability to influence C-level stakeholders and cross-functional leadership.
• Track record of measurable revenue impact through product launches and positioning strategy.
• Exceptional storytelling skills—able to communicate effectively with both deeply technical and executive audiences.
• Experience working within a process-driven environment to execute complex, cross-functional initiatives at scale.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage 

• Employee Referral Bonus Program   

• Wellness programs    

• 401k and employer matching for (US Employees) 

• Comprehensive Time Off policy 

• An opportunity to do something great for yourself and the world! 

(Benefits and Perks subject to change by country/region) 

Legal Language: 

(US Employees Only)

Applicants have rights under the Federal Employment Laws: 

• Employee Polygraph Protection Act   

• Know Your Rights: Discrimination is Illegal   

• Family and Medical Leave Act (FMLA) 

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations. 

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.