About MCIM

MCIM – The Data Center Operating System (DCOS) is a platform that simplifies the complexities of managing a data center by bringing all functions and locations under one intuitive dashboard. 

MCIM started with a commission from a Fortune 100 financial institution to create a cloud computing solution for managing their global critical facilities. The team developed the MCIM platform based on the lessons learned from that project.

Today, MCIM is utilized by Fortune 100 and 500 companies in over 94 countries worldwide. This world-class solution is continuously improved through collaboration with users and industry organizations like The Uptime Institute.

About Fulcrum Collaborations
Fulcrum Collaborations is the software backbone of the modern data center. Purpose-built for digital infrastructure, Fulcrum’s MCIM platform replaces fragmented CMMS, EAM, and other tools with a unified system engineered for operational excellence at scale.

Trusted by 75% of the world’s top data center operators and 80% of the top global financial services firms, MCIM is how the world’s most demanding infrastructure runs.

The Role
We’re looking for a strategic and execution-minded Content Marketing Manager to lead our content engine. This role is ideal for a skilled storyteller and project manager who can own content strategy and drive creation across the full funnel—from thought leadership to conversion-driving assets. You’ll partner closely with product marketing, demand generation, and sales to ensure our content fuels account-based programs, supports persona-specific journeys, and accelerates pipeline.

What You’ll Do

●      Develop and own our content strategy aligned with buyer journey stages: problem unaware, problem aware, solution aware, and action

●      Create and manage content for key personas (Site Chief, Regional Ops Leader, Finance Leader) with a clear focus on lead generation and sales enablement

●      Write and edit high-quality content including blogs, white papers, case studies, videos, landing pages, and sales collateral

●      Collaborate with SEO and digital teams to ensure content ranks and converts

●      Maintain and evolve a content calendar that supports both always-on ABM and campaign-specific initiatives

●      Project-manage freelance writers and designers to scale production as needed

●      Track content performance and use data to optimize future content development

What You Bring

●      7–10 years of experience in content marketing or content strategy within a B2B SaaS company

●      Proven ability to develop full-funnel content strategies that drive engagement and pipeline

●      Strong writing and editing chops, with an ability to tailor tone and format to various personas and stages

●      Familiarity with modern B2B marketing stacks and funnel frameworks (e.g., HubSpot, Salesforce, SEO platforms)

●      Experience working in or marketing to industrial, data center, manufacturing, or similar technical audiences is a strong plus

●      Bonus: familiarity with EAM, CMMS, or mission-critical operations software

Why Work Here

Fulcrum Collaborations is one of the fastest-growing companies in one of the fastest-growing industries: digital infrastructure. As the software backbone of the modern data center, we're transforming how mission-critical facilities operate—streamlining everything from compliance to uptime. Backed by a strong capital partner and trusted by 75% of the world’s top data center operators, Fulcrum is a rare opportunity to help shape the future of an essential global industry. We move fast, we think big, and we invest in people who want to do the best work of their careers.