About MCIM

Make Every Center Stronger.

MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics, MCIM eliminates silos, removes blind spots, and ensures operators never go it alone in managing mission-critical infrastructure.

For too long, data centers have operated with fragmented tools, inconsistent workflows, and unreliable data — capping their potential. MCIM unites operations, maintenance, capital planning, and reliability intelligence into one comprehensive platform built specifically for mission-critical environments.

• No silos — one platform that unites workflows across sites and teams
• No blind spots — clean, first-party data and benchmarking that drive better decisions
• No going it alone — a consultative partner dedicated solely to data center operations

Trusted by leading colocation providers, hyperscalers, and global financial institutions, MCIM is purpose-built to support the complexity, density, and uptime demands of modern digital infrastructure.

About the Role

We’re looking for a driven, disciplined Business Development Representative (BDR) to fuel pipeline growth across colocation, AI/HPC, and enterprise data center operators.

This is a junior-to-mid level role (3–5 years of experience) focused primarily on outbound prospecting, cold calling, account research, and lead qualification in support of our Account Executive team. You will play a critical role in identifying and engaging decision-makers across operations, engineering, reliability, and executive leadership within mission-critical environments.

You will sit within the Marketing team, partnering closely with Sales to execute outbound strategy and generate qualified pipeline in high-value accounts.

What You’ll Do

Outbound Prospecting & Lead Generation

• Execute high-volume, high-quality outbound calling and email campaigns into colocation, hyperscale, AI/HPC, and enterprise data center accounts
• Identify and engage target personas including Site Chiefs, Directors of Operations, VPs of Infrastructure, and C-suite leaders
• Research accounts to understand operational maturity, portfolio size, and potential fit
• Personalize outreach based on industry trends (AI density, uptime risk, SLA pressure, sustainability mandates, etc.)
• Consistently meet or exceed daily and weekly call and activity targets

Pipeline Development

• Qualify inbound and outbound leads using defined criteria (firmographic, technical, and buying signals)
• Schedule and confirm high-quality discovery meetings for Account Executives
• Maintain clean, accurate CRM data and track engagement across all touchpoints
• Partner closely with AEs to align on account strategy and multi-threaded outreach

Market Intelligence & Account Strategy

• Monitor target accounts for trigger events (new builds, expansion announcements, leadership changes, M&A activity)
• Identify whitespace opportunities within prospect portfolios
• Provide feedback to Marketing and Sales leadership on messaging effectiveness and market response
• Contribute to account-based strategies in priority verticals

Cross-Functional Collaboration

• Align with Marketing on campaign follow-up and event-based outreach
• Support trade show and industry event prospecting efforts
• Participate in weekly pipeline and strategy meetings with Sales leadership

Requirements

• 2-4 years of experience in BDR, SDR, inside sales, or cold calling and research
• Experience selling into enterprise B2B accounts required
• Experience in data centers, infrastructure software, industrial SaaS, or adjacent verticals strongly preferred
• Proven ability to generate qualified meetings through outbound calling
• Strong verbal communication skills and confidence engaging senior stakeholders
• Highly organized, disciplined, and metrics-driven
• Experience using CRM platforms (e.g., Salesforce) and sales engagement tools
• Self-starter mindset with the ability to manage daily activity goals independently

What Success Looks Like

• Consistent attainment of monthly qualified meeting targets
• High conversion rate from meeting to pipeline opportunity
• Strong collaboration and feedback loop with Account Executives
• Clean CRM hygiene and accurate reporting
• Contribution to sustained pipeline growth in colocation, AI/HPC, and enterprise segments

Why Join MCIM

• Sell into a fast-growing, high-stakes market driven by AI, hyperscale expansion, and mission-critical infrastructure
• Clear path to Account Executive or strategic sales roles
• Be part of a company eliminating silos, blind spots, and operational risk across global data center portfolios
• Contribute directly to the mission of making every center stronger