About Medicom

About the role

Medicom is actively seeking a dynamic and metrics-driven Head of Marketing with a strong background in B2B SaaS marketing.The ideal candidate will have a proven track record in driving growth through innovative marketing strategies, closely aligning marketing efforts with sales goals, and strengthen the Product-Led Growth (PLG) motion to enhance revenue.

What you'll do

• Develop and execute a comprehensive marketing strategy aligned with the company's overall objectives.

• Provide strategic direction for brand positioning, messaging, and market differentiation.

• Lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

• Drive brand awareness and recognition, ensuring a consistent and compelling brand presence across all channels.

• Collaborate with the sales team to create effective sales enablement materials and improve conversion rates by 15% through sales and marketing alignment.

• Partner with the product team to deeply understand product features, benefits, and competitive advantages, and lead the development and execution of go-to-market strategies for successful product launches.

• Oversee the creation of engaging and valuable content, including blog posts, whitepapers, case studies, and more by producing 4 high-impact content pieces per month.

• Ensure content aligns with target audience needs and supports SEO objectives.

• Lead digital marketing efforts, including online advertising, social media, email campaigns, and website optimization. Deliver a minimum ROI of 4:1 on digital campaigns within 6 months.

• Plan and execute industry events, conferences, and webinars to enhance brand visibility. Generate 20% of the new business pipeline from these events annually.

• Conduct market research to identify trends, opportunities, and competitive landscapes.

• Use market insights to inform strategic decision-making and refine marketing strategies.

• Monitor expenses and report on the ROI of marketing initiatives.

• Implement Account-Based Marketing (ABM) campaigns targeting strategic and tier 4 accounts, with a measurable impact on the sales pipeline.

• Expand market presence by increasing brand awareness by 25% in key markets within the first year.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• Deep understanding of marketing in a SaaS environment.

• Ability to leverage data-driven insights to drive marketing decisions and strategies.

• Strong background in healthcare IT is highly desirable.

• Ability to develop and execute a comprehensive marketing strategy aligned with business goals.

• Experience with demand generation, product marketing, and digital marketing.

• Proven experience in leading a high-performing marketing team.

• Analytical mindset with the ability to use data to drive decisions.

• Experience with HubSpot, Salesforce, and other CRM platforms that leverage inbound marketing.

• Creative thinker with a track record of innovation in marketing.