MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…
Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.
The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.
With a growing company comes a growing team full of innovative people. We’re looking for a CRM Marketing Manager to lead the development, management, execution and optimization of effective email/SMS campaigns and automations. Come join us!
Please note that this is a hybrid position of 4 days/week in our Los Angeles office
What You'll Do
- Manage email/SMS marketing comms calendar. Work with external agency to ensure that each campaign is set up, approved internally and successfully delivered against campaign requirements.
- Maintain internally supported email/SMS testing plans to optimize KPIs on our daily campaign sends.
- Own briefing process. Ensure briefing templates are filled out with messaging and product details by creative versions that align with messaging strategy per campaign. Work with the
- Project Management team to set deadlines to ensure assets/copy will be turned around and approved in time for deployment.
- Implement new triggered/behavioral flows to support strategic lifecycle initiatives.
- Set up technical configurations in existing retention platforms (ex. Friendbuy, Brightback, etc) as needed per ad-hoc requests.
- Support cross-functional key stakeholders across Customer Insights, Merchandising and Customer Experience and other internal teams. This includes but is not limited to supporting operational sends, featuring key products in comms as needed by the business and troubleshooting data/user issues.
- Ensure compliance around email/SMS processes. Partner with email/SMS vendors to keep up with compliance regulations and ensure compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability.
- Stay ahead of the curve. You will track email best practices and monitor industry trends.
- Keep detailed documentation on email channel methodology, best practices, test results, data properties, triggered automation, etc.
- Monitor email channel health, including updating/auditing email automation and list growth to identify and resolve any issues.
- Partner with the Senior Director, Retention & Lifecycle to support other strategic initiatives as needed.
What You Have
- Experience working directly in an ESP (preferably Iterable, Klaviyo and/or Attentive).
- A solid background in creating email campaign calendars and campaign briefs, with a thorough understanding of direct-to-consumer eCommerce marketing practices.
- Experience with email execution: updating HTML email templates and dynamic properties, QAing, hitting send and reporting.
- Understanding of how to leverage data to trigger email/sms sends and personalize templates.
- Fervent attention to detail. You can confidently deploy emails free of grammar, spelling, typos, and other deployment errors.
- An understanding of email data properties, building audience segmentation, and exclusion filters. You know how to implement email personalization and dynamic content.
- A love of continuously testing and optimizing. You will perform iterative A/B testing to continually improve performance, including developing the test, defining the KPIs, and measuring the results.
- The ability to turn data into insights. Monitor, track, and report email/SMS marketing KPIs such as open rates, CTOR, Conversion Rates and Revenue per send to identify trends and spot opportunities quickly.
- The ability to work both independently while working and communicating cross-functionally. Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.
- You are as comfortable developing a high-level strategy as you are loading an email.
- A growth mindset: you love feedback and have a never-ending curiosity that drives you to learn and innovate.
- The ability to work with tight deadlines and prioritize multiple tasks as necessary
- Strong project management skills and highly organized
- A love of the retention marketing channels!
The base salary range for this full-time position is $95,000 -$128,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.
WHY WORK AT MEUNDIES?
It's more than a job.
We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!
We look at the necessities.
We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
We have an office you’ll enjoy going to.
We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.
We don’t forget the most important things.
We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!
Plus those special extra things.
We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.