About MiLa

MìLà is a Chinese food company. Our teams work tirelessly to enhance delicious products that we all enjoy at home! While MìLà is a Chinese food brand, it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Our mission is to build something that feels authentically and uniquely true to our roots as a Chinese-American-founded brand. Something we can own, but that’s also meant to be shared. One of the things we love about Chinese food is that it’s traditionally served family-style—shared with everyone gathered at the table. MìLà is a Chinese food brand, but it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures. 

Core Values

Explore our core values here: https://eatmila.com/pages/careers

Job Summary

Under the general direction of the CSO, the Director of Sales Strategy serves as a key commercial architect for MiLa’s go-to-market planning and revenue optimization. This role leads the integration of trade performance, forecasting, pricing architecture, and sales analytics to ensure our growth strategy is data-informed, channel-specific, and financially sound. As a senior cross-functional leader, this role guides sales execution strategy across both retail and foodservice, while managing internal sales operations and enabling scalable infrastructure for growth.

Duties/Responsibilities

• Own MiLa’s channel strategies across retail and foodservice, aligning cross-functional teams around growth priorities and execution discipline
• Lead the development of revenue targets, forecasting models, and pricing architecture in close collaboration with the CSO and Finance
• Refine customer segmentation and trade investment guardrails to support profitable growth
• Translate syndicated and internal data into actionable insights for account strategy, promotional planning, and innovation launches
• Serve as the strategic lead for trade budget design, accrual tracking, and ROI reporting
• Guide category development narratives and business reviews in partnership with sales and marketing
• Oversee the implementation of analytics tools, dashboards, and scorecards to drive accountability and visibility
• Lead internal sales operations and systems, ensuring tools, processes, and documentation support scalable execution
• Support investor and board-level reporting through performance storytelling and KPI analysis
• Manage and direct support roles as needed
• Provide mentorship and thought partnership across the broader sales and finance teams
• Develop and maintain weekly/monthly consumption and distribution reports to monitor business health
• Translate complex data into actionable insights and recommendations for sales, marketing, and leadership teams
• Identify category trends, white space opportunities, and risks to inform strategic planning
• Support customer presentations with data-driven stories that highlight brand performance and growth opportunities
• Partner cross-functionally with Sales, Marketing, and Finance to align on category strategy and execution
• Build dashboards and reporting tools to streamline data analysis and improve decision-making speed
• Monitor retailer-specific data (POS, shopper insights, loyalty card data where available) to support business planning
• The position is required to travel 20% time (locally, regionally, nationally, etc)
• Ideally, the position is based out of Denver, CO or Seattle, WA regions
• Position required to travel to Sumner, WA (Corp HQ) for meetings quarterly
• Other duties as assigned

Required Skills & Abilities

• Strategic thinker with deep expertise in trade, pricing, and channel planning
• Skilled in translating analytics into execution plans and executive recommendations
• Proven ability to influence cross-functional stakeholders and executive leadership
• Previous experience with Food/mass (Kroger, Albertsons, WholeFoods, Target, WalMart) /Costco, strongly preferred
• Strong business acumen with a clear understanding of sales P&Ls and margin dynamics
• Experienced in systems design, data visualization, and scalable sales infrastructure
• Proficient in Google Workspace, syndicated data tools (e.g. SPINS, IRI), and ERP/CRM platforms

Education & Experience

• 10+ years of experience in sales strategy, revenue management, trade marketing, or category leadership within CPG
• Experience in Food industry, highly preferred
• Experience leading direct reports and cross-functional workstreams
• Bachelor’s degree required

Why Should You Join Us?

• Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
• Voluntary/optional employee paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability

See other openings at MiLa here: https://eatmila.com/pages/careers