About MiLa

Job Summary

MiLa is a modern Chinese food brand that crafts restaurant-quality, semi-prepared frozen Chinese foods that can be enjoyed in the comfort of your home. We deliver connection through magical meals – whether we’re transporting you to a comforting food memory in the past or capturing a brand new culinary experience for the very first time. As we expand our business from direct-to-consumer to retail, we’re looking for a full-time Influencer & Partnerships Marketing Manager with proven experience to develop and manage influencer marketing strategies that elevate brand awareness, drive engagement, and boost sales. This individual will build and nurture relationships with influencers, and content creators while working closely with internal teams to execute campaigns that align with our brand vision and goals.This role will report to the Creative Director and Head of Brand. This is a remote position, you will be required to travel once a quarter to headquarters in the Greater Seattle area. 

Duties/Responsibilities

• Creator Program: 

  • Identify, engage, and cultivate relationships with influencers and content creators through product seeding across various platforms such as Instagram, YouTube, and TikTok

  • Build out and manage a network of creators with a mix of micro and macro influencers and UGC creators that effectively delivers engagement and impressions for both paid and organic channels

  • Build out a scalable process & funnel to grow the influencer programs

• Campaign Management: 

  • Lead the execution of influencer marketing campaigns, from planning and influencer outreach to content approval, campaign tracking, contract negotiations and reporting

  • Work with influencers to ideate creative concepts and ensure content aligns with brand guidelines, marketing objectives, and key messaging while maintaining authenticity

  • Manage influencer marketing budgets, optimizing spend to achieve maximum ROI

• Reporting & Analysis

  • Build out a measurable framework to track and analyze brand and paid campaign performance metrics to optimize future influencer collaborations 

  • Stay updated on emerging trends, platform updates, and best practices in influencer marketing and social media to keep the brand relevant and competitive

• Partnerships: Assist in sourcing unique and interesting brand partnerships that align with our company values 

Qualifications:

• Strong understanding of different social media platforms and influencer landscapes

• Deep technical knowledge of each social media platform 

• Excellent communication and negotiation skills

• Experience with influencer marketing platforms and analytics tools 

• Strong project management skills and ability to handle multiple campaigns simultaneously

• Creative thinker with a data-driven approach to decision-making

• Relationship-oriented with strong networking skills

• Ability to adapt quickly in a fast-paced environment

• Passion for social media trends and influencer culture

• Highly motivated self starter and team player

• Ability to work independently or collaboratively in a fast-pace agile environment 

Education & Experience

• 5+ years of experience in influencer marketing 

• Bachelor’s degree in marketing, communications, advertising, or related field

• Experience working with DTC or CPG brands 

• Proven track record in building out influencer marketing program 

• Paid social knowledge is beneficial, but not essential

Work Environment & Physical Requirements

• Prolonged periods sitting at a desk and working on a computer

• This is a remote, work from home position

What Success Looks Like

By the end of 30 days

• Re-establish relationships with existing creators and brand ambassadors  

• Develop a list of high profile influencers that we want to engage and build relationships with

• Develop a strong product seeding list with a range of ethnicities, interests and demographics

• Develop reporting framework on best way to recap insights and learnings

By the end of 60 days

• Successfully seed 60+ influencers (macro & micro) a month 

• Work with ~30+ content creators a month to produce engaging content pieces for both MiLa’s organic social, paid influencer partnerships and UGC content 

• Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
• Voluntary/optional employee paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability
• Great company culture! ENPS in the 80s!