About MiLa
Job Summary
Come join the MiLa team as the E-Commerce Product Lead and be the driving force behind MiLa's captivating online shopping experience, transforming clicks into a delightful customer experience and help drive revenue growth! You will be the primary owner of MiLa’s DTC website and be responsible for improving MiLa’s online presence by creating a frictionless buying journey. You will do this by analyzing website traffic and user behavior data to identify areas for improvement, and work with design and engineering teams to execute and deliver on these features and changes. Deliverables are customer-facing and are critical to the revenue growth and success of the company.
Duties/Responsibilities
Own and manage all elements of MiLa’s DTC shopify website
Understand technical requirements and translate them into product features
i.e., creating new landing pages, launching new products, improving checkout functionality, integrating gifting extensions, etc.
Collaborate with engineering teams and UI teams to define product architecture and design for the website
Analyze customer journey and funnel to inform site roadmap
Prioritize tests for conversion rate optimization (CRO)
Report on conversation rate trends and drivers weekly
Understand customer behavior and drive UI improvements to reduce friction in buying journey
The position is required to travel <5-10% time for company wide meetings and events
Required Skills & Abilities
Proficient in Shopify and GA4
Understanding of digital marketing fundamentals
Data analysis and interpretation skills
A/B testing and experimentation
User experience (UX) and user interface (UI) knowledge
Proven track record working with engineering teams, including technical expertise needed
Excellent verbal and written communication skills
Excellent organizational and project management skills
Proficient in Excel
Education & Experience
5+ years of experience in digital marketing, with 2+ years focused on website
Bachelors Degree required
The pay range for this role is:
120,000 - 140,000 USD per year (Remote - United States)
DTC
Remote (United States)
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