About Mills Properties

Mills Properties is an award-winning property management company with 34 communities located throughout St. Louis, Kansas City and Columbia, MO – and growing. Our success is rooted in the hard work and unfaltering dedication of our team members. Driven by our mission of providing the setting for living life’s best moments, we desire to see our team members excel and leave work every day with a sense of pride and accomplishment.

Mills Properties Core Values:

• Act Like an Owner

• Find a Better Way

• Go the Extra Mile

• Pay it Forward

• Achieve Together

We invest heavily in our team members with our Total Rewards Package. We are proud to share Mills Properties has been recognized as a 2025-2026 Top Employee Benefits Award Winner. This includes both Missouri and National recognition in the areas of medical, dental, vision, life, disability, flexibility and time off, retirement and other supplemental benefits.

Our Total Rewards Package Includes:

• Base Pay – Your regular salary or hourly wage, paid on our standard payroll schedule

• Incentive Pay – KPI/Performance-based bonuses, maintenance emergency call back pay and multi-site support incentive pay – all for eligible team members only

• Benefits – Employer-paid benefits, including health, dental, vision, life insurance, and disability coverage for full time team members, Employee Assistance Program

• Retirement Contributions – 401(k) employer sponsored plan and contributions

• Health Savings Account HSA – Employer contributions

• Paid Time Off (PTO) – Vacation, sick time, and personal days (Accrue 18 days first year). Active military team members are also provided up to five (5) paid workdays per calendar year for military training, drill, or related short-term service obligations
• Paid Holidays – Thirteen paid holidays per year

• Professional Development – Training, certifications, or career development investments tailored to specific roles and development plans

• Discounts – 20% housing discount (*select communities)

• Pet Insurance - Discounted options

• Team Member Assistance Fund – For team member qualifying events when criteria is met

• Vacation Travel Incentive Program – travel/vacation voucher for team members when key tenure milestones are reached

• Stipends – Vehicle and mobile device stipends and mileage reimbursement for eligible team members

• Other Perks and Allowances – Work clothing allowances, referral bonuses and team events, anniversary gifts

About the role

The Director of Marketing is responsible for developing and executing marketing strategies that drive qualified traffic, support leasing performance, and enhance brand positioning across a multifamily housing portfolio. This role partners closely with Operations Leaders and onsite teams to align marketing initiatives with property-level goals, market conditions, and customer experience standards.

Reporting to the Vice President of Operations, this role focuses on marketing strategy, digital performance, training, and platform optimization to support leasing teams and improve overall portfolio performance.

Pay based on experience

KEY RESPONSIBILITIES

Leadership

• Lead and develop the marketing team, driving accountability, performance, and growth.
• Serve as member of the leadership team, actively engaging in quarterly goal setting planning sessions.
• Lead by example in demonstrating Mills’ Leadership Expectations
• Foster an inclusive environment and model Mills’ Core Values

Marketing Strategy & Execution

• Develop and implement portfolio-wide marketing strategies to drive traffic, occupancy, and brand awareness.
• Oversee campaign planning including digital advertising, SEO/SEM, ILS optimization, email, and social media.
• Ensure consistent brand standards across all properties and marketing channels
• Analyze market trends, competitor positioning, and customer insights to inform strategy

Digital & Platform Management

• Oversee property marketing platforms, including websites, listings, and reputation management.
• Optimize performance across ILS platforms and digital channels.
• Partner with vendors and internal teams to improve lead generation and conversion performance
• Ensure accuracy and consistency of property data across all systems

CRM & Systems Management (RealPage Ecosystem)

• Serve as the primary owner and subject matter expert for RealPage systems, including Knock, CRM, and OneSite
• Oversee system configuration, workflow optimization, and ongoing enhancements to support leasing and marketing efforts
• Drive adoption and proper usage of CRM tools across all communities, ensuring alignment with company standards
• Partner with Operational Leaders and RealPage support teams to troubleshoot issues, implement upgrades, and improve system functionality
• Ensure seamless integration and data flow between platforms (lead management, guest cards, reporting, etc.)

Training & Enablement

• Develop and deliver training programs for onsite teams related to marketing tools, CRM usage, and lead conversion best practices
• Support onboarding and continuous education for leasing teams
• Create playbooks, guides, and resources to improve marketing execution at the property level

Performance Analytics & Reporting

• Track and analyze key marketing metrics including traffic, lead-to-lease conversion, cost per lead, and ROI
• Provide regular reporting and insights to Operations and executive leadership
• Use data to recommend optimizations and strategic adjustments

Cross-Functional Collaboration

• Partner with Operational, Revenue Management, and HR leaders to align strategies
• Lead the marketing team’s coordination of companywide events, in collaboration with HR leaders.
• Support new developments, lease-ups, and repositioning efforts

KEY PERFORMANCE INDICATORS (KPIs)

• Improved lead-to-lease conversion rates
• Increased qualified traffic and reduced cost per lead
• Adoption and effective use of CRM and marketing tools
• Consistent brand execution across the portfolio
• Measurable impact on occupancy support and leasing efficiency

Required Skills & Competencies

• Bachelor’s degree in marketing, business, or related field
• 7–10+ years of marketing experience, with at least 3–5 years in multifamily housing
• 3-5+ years of demonstrated leadership experience
• Proven experience managing digital marketing strategies and platforms
• Strong understanding of CRM systems and marketing technology
• Experience training and supporting distributed teams
• Data-driven mindset with strong analytical skills
• Excellent communication and leadership abilities
• Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata

 Preferred Experience

• Background in portfolio-level marketing strategy
• Familiarity with reputation management and online leasing tools

Mills Properties, Inc. is an Equal Opportunity Employer.

This description is not intended to be, and should not be construed as, an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with the job. While this description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.